Brand Identity
Avant Modern Cuisine

Brand Identity for Jiawei Wu Design

Avant is a fine dining restaurant located in China. The branding concept utilizes the owners' overseas experience to offer customers unique memories that they have gone on a journey. Starting with a menu which is designed to resemble as a passport. After each meal, customers will get a customized ticket that is designed according to a specific inspiration behind each dish and memories from the cities. This dining experience gets very popular when traveling was halted due to the Covid pandemic

Jiawei Wu 2022 Professional Bronze Press Kit № 137847

Download Press Kit № 137847

Download Press Kit № 137847 Brand Identity for Jiawei Wu Design by Jiawei Wu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Avant Modern Cuisine by Jiawei Wu
Avant Modern Cuisine by Jiawei Wu

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Brand Identity  by Jiawei Wu
Brand Identity by Jiawei Wu

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Consult the Image Credits Section for information on photo credits.

Jiawei Wu Avant Modern Cuisine
Jiawei Wu Avant Modern Cuisine

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Jiawei Wu Brand Identity
Jiawei Wu Brand Identity

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Jiawei Wu Designer Portrait Photo
Jiawei Wu Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Jiawei Wu DesignBrand Logo
Jiawei Wu DesignBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Design Interviews
Jiawei Wu Interview

Journalist Exclusive: A detailed interview with Jiawei Wu, around 968 words, is ready for you to use in your coverage, free of charge. Access it today. Access Jiawei Wu Interview Now.


Design Newswire
Avant Modern Cuisine Brand Identity Press Releases

Access press releases crafted for Avant Modern Cuisine in these languages: English.


Press Kit
Avant Modern Cuisine Brand Identity Media Articles

Ready for your features: articles on Avant Modern Cuisine in various languages, including Italian, German, French, Portuguese, Turkish, Arabic (Standard), Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Spanish and Dutch.


Unique Properties

The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.

Tags

Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,

Production Technology

All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.

Design Challenge

A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.

Project Duration

The project started in July 2020 in China and finished in March 2021.

Operation Flow

Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.

Research

The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.

Inspiration

The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.

Image Credits

Jiawei Wu_Designer Guanzhong Qiu_Photographer

Project Overview

Avant Modern Cuisine Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Jiawei Wu Designer Portrait Photo Award Logo
Bronze Recognition

Jiawei Wu was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Avant Modern Cuisine Brand Identity .

DesignPRWire
Jiawei Wu Press Releases

For journalists seeking engaging content: Explore our press releases featuring Jiawei Wu's work, freely available for incorporation into your stories. Press members can now immediately access 2 press releases.


Avant Modern Cuisine Unveils Innovative Brand Identity by Jiawei Wu

Avant Modern Cuisine, a fine-dining restaurant in Shenzhen, China, introduces a unique brand identity concept designed by Jiawei Wu, inspired by the owners' global experiences and the halt on travel during the COVID-19 pandemic.


Jiawei Wu Designer Portrait Photo
Jiawei Wu Newsroom

Find inspiration and award-winning creativity within the Jiawei Wu Newsroom.

You are currently viewing Media Showcase № 137847. Visit Jiawei Wu's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are currently viewing Press Kit / Media Showcase 137847 for the Avant Modern Cuisine, with further content available in Newsroom 328382.

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