Scaling Inc
Brand Identity for Scaling Inc
The design is mainly composed of five hexagon-like polygons to form a matrix lattice with a sense of technology and futurism. The matrix lattice forms a bee with a hexagon-shaped hollow block in the middle. The inspiration was converting four binaries and single hex codes in computer science. The design objective is to emphasize that the matrix lattice can function by itself and serve as a critical gear of a larger group, like a bee in its hive and a piece of code in the software.
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Scaling Inc by Yanming Chen
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Brand Identity by Yanming Chen
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Yanming Chen Scaling Inc
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Yanming Chen Brand Identity
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Scaling IncBrand Logo
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Yanming Chen Interview
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Scaling Inc Brand Identity Press Releases
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Scaling Inc Brand Identity Media Articles
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Unique Properties
Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Tags
Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Production Technology
Photoshop, Illustration, and Digital Design
Design Challenge
Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Project Duration
The project starts on June 1st, 2022, in the United States of America
Operation Flow
In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Research
The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Inspiration
The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Image Credits
Yanming Chen
Project Overview
Scaling Inc Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Yanming Chen was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Scaling Inc Brand Identity .
Yanming Chen Press Releases
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Scaling Inc Unveils Cutting-Edge Brand Identity Designed by Yanming Chen
Yanming Chen, a designer from Jersey City, unveils a futuristic brand identity for Scaling Inc, representing efficiency, adaptability, and fast growth, inspired by the concept of a gear-like bee form.
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