Haiyan Smart Home Competition
Brand Identity for Haiyan County People's Government
The design is created for the Creative Design Competition for Smart Homes in Haiyan County. It uses a rotating and distorted 3D house shape as the symbol of the theme. Additionally, various symbols in the twisted pathway convey the meaning of evolving forms of homes. The winning artworks have signed cooperation agreements with local businesses, effectively promoting the development of the local industry. The design has facilitated the development of the local industry and enhanced the social influence of Haiyan County.
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Haiyan Smart Home Competition by Kan Zhao
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Brand Identity by Kan Zhao
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Kan Zhao Haiyan Smart Home Competition
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Kan Zhao Brand Identity
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Haiyan County People 039 s GovernmentBrand Logo
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Unique Properties
The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Tags
Smart home, visual image design, technology and home, reconstruction, twisted extension
Production Technology
The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Design Challenge
The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies. To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Project Duration
The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Operation Flow
The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Research
The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Inspiration
Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Image Credits
Designer: Kan Zhao
Project Overview
Haiyan Smart Home Competition Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Kan Zhao was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Haiyan Smart Home Competition Brand Identity .
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