Bottle and Package Design
Meandre

Bottle and Package Design for Jiawei Wu Design

Meandre means curves of the river in French. The packaging design created for a fragrance is meant to give customers an immersive experience of wandering in the forest with meandering footprints. Natural elements reflect in the container bottle design details, including the characteristics of stone material. The cap is designed to represent the image of the natural shape with branch bending. The color family demonstrates a sense of natural elegance in the packaging system.

Jiawei Wu 2022 Professional Bronze Press Kit № 137809

Download Press Kit № 137809

Download Press Kit № 137809 Bottle and Package Design for Jiawei Wu Design by Jiawei Wu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Meandre by Jiawei Wu
Meandre by Jiawei Wu

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

Bottle and Package Design by Jiawei Wu
Bottle and Package Design by Jiawei Wu

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. To identify photo contributors, visit the Image Credits Section.

Jiawei Wu Meandre
Jiawei Wu Meandre

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Jiawei Wu Bottle and Package Design
Jiawei Wu Bottle and Package Design

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

Jiawei Wu Designer Portrait Photo
Jiawei Wu Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Jiawei Wu DesignBrand Logo
Jiawei Wu DesignBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Design Newswire
Meandre Bottle and Package Design Press Releases

For Meandre, find press releases in a variety of languages: English.


Press Kit
Meandre Bottle and Package Design Media Articles

For immediate use: Meandre articles, available in languages such as English, Spanish, Hindi, Korean, Japanese, Russian, Turkish, Arabic (Standard), Italian, German, French, Dutch, Indonesian, Portuguese and Chinese (Mandarin), to enrich your content.


Unique Properties

The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.

Tags

Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product

Production Technology

All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.

Design Challenge

The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.

Project Duration

The project started in 2020 and finished in 2021.

Operation Flow

Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.

Research

The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.

Inspiration

The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.

Image Credits

Design:Jiawei Wu Photo Credits: Sonia Szostak

Project Overview

Meandre Bottle and Package Design has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Jiawei Wu Designer Portrait Photo Award Logo
Bronze Recognition

Jiawei Wu was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Meandre Bottle and Package Design.

DesignPRWire
Jiawei Wu Press Releases

We provide a series of press releases on Jiawei Wu that journalists and press members can freely incorporate into their narratives. Available now: 2 press releases ready for immediate access by journalists.


Introducing Meandre: A Fragrance Design Inspired by the Curves of a River

Discover the immersive journey of the Meandre fragrance, designed by Jiawei Wu, evoking the experience of forest wandering with natural and woody notes.


Jiawei Wu Designer Portrait Photo
Jiawei Wu Newsroom

Step into Jiawei Wu Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 137809. Navigate Jiawei Wu's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. You are now viewing the Media Showcase 137809 for Meandre. You will find further content in Newsroom 328382.

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