Smashy

Package of Chocolate Eggs for Savannah College of Art and Design

Do people snack only to satisfy their appetite? Many times, snacks bring out more than that. People feel better by snacking when stressed or lonely; People also celebrate by snacking when they are happy. The fact is that people are not seeking more calories but supplements for our emotions. Smashy combines the shape of a hammer and the shape of a chocolate egg to bring excitement and surprise. Eaters can smash it any place they like. Then they can experience having different snacks, which contain milk chocolate, biscuits, gummies, and hard candies.

Download Press Kit № 139859

Download Press Kit № 139859 Package of Chocolate Eggs for Savannah College of Art and Design by Mutian Yu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Smashy by Mutian Yu

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Package of Chocolate Eggs by Mutian Yu

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Mutian Yu Smashy

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Mutian Yu Package of Chocolate Eggs

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Mutian Yu Designer Portrait Photo

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Savannah College of Art and DesignBrand Logo

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Smashy Package of Chocolate Eggs Press Releases

Our Smashy press releases are ready in languages: English, for your convenience.

Smashy Package of Chocolate Eggs Media Articles

Leverage our ready-to-publish articles on Smashy, offered in a range of languages: Dutch, Chinese (Mandarin), Indonesian, Italian, German, French, Portuguese, Turkish, Arabic (Standard), Korean, Japanese, Russian, Hindi, English and Spanish.

Unique Properties

Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.

Tags

Snacks, Interaction, Fun

Production Technology

Plastic and Snacks

Design Challenge

The greatest challenge during the research is reaching out to people due to the pandemic.

Project Duration

Time: 2020 Summer Duration: 3 Months Location: Savannah, GA, US

Operation Flow

Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.

Inspiration

Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.

Project Overview

Smashy Package of Chocolate Eggs has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Mutian Yu.

Iron Recognition

Mutian Yu was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Smashy Package of Chocolate Eggs.

Mutian Yu Press Releases

Discover Mutian Yu's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 3 press releases immediately, ready for your use.

Introducing Smashy: The Innovative Package of Chocolate Eggs

Discover the Excitement of Smashy, a New Way to Enjoy Snacks

Mutian Yu Newsroom

Discover outstanding design and award-winning initiatives in the Mutian Yu Newsroom.