Brewing Happiness
Brand Identity for Gong cha CA Franchise
Gong cha is a Chinese term for the act of offering tea to the Emperor. It represents teas and beverages of the finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials, including the tea menu, product name cards, and brand story brochures.
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Download Press Kit № 140045 Brand Identity for Gong cha CA Franchise by Gong Cha USA CA to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Brewing Happiness by Gong Cha USA CA
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Brand Identity by Gong Cha USA CA
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Gong Cha USA CA Brewing Happiness
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Gong Cha USA CA Brand Identity
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Gong cha Design Team Photo
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Gong cha CA FranchiseBrand Logo
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Gong cha Corporate Logo
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Gong Cha USA CA Interview
Journalist Exclusive: A detailed interview with Gong Cha USA CA, around 749 words, is ready for you to use in your coverage, free of charge. Access it today. Access Gong Cha USA CA Interview Now.
Brewing Happiness Brand Identity Press Releases
Explore press materials for Brewing Happiness, available in languages such as English.
Brewing Happiness Brand Identity Translations
Our Brewing Happiness translations are now available in a wide range of languages: Brand Identity EN, Handelsmerkidentiteit AF, Identiteti I Markës SQ, የምርት መለያ AM, هوية العلامة التجارية AR, Ապրանքանիշի Ինքնությունը HY, Brend Şəxsiyyəti AZ, Ідэнтычнасць Брэнда BE, Marka-Identitatea EU, ব্র্যান্ড আইডেন্টিটি BN, Identitet Brenda BS, Идентичността На Марката BG, အမှတ်တံဆိပ်အထောက်အထား MY, La Identitat De Marca CA, Ang Identidad Sa Tatak CEB, Chizindikiro Cha Mtundu NY, 品牌標識 ZY, 品牌标识 ZH, Identità Di Marca CO, Identitet Marke HR, Identita Značky CS, Brandidentitet DA, Merkidentiteit NL, Marka Identeco EO, Brändi Identiteet ET, Brändi-Identiteetti FI, L'identité De Marque FR, An Dearbh-Aithne Branda GD, A Identidade Da Marca GL, ბრენდის იდენტურობა KA, Markenidentität DE, Η Ταυτότητα Της Επωνυμίας EL, બ્રાન્ડ ઓળખ GU, Idantite Mak HT, Imani Iri HA, Kiʻi Ka ʻike Maka HAW, זהות מותג HE, ब्रांड पहचान HI, Hom Cim HMN, A Márkaidentitás HU, Vörumerki IS, Njirimara Ika IG, Identitas Merek ID, Féiniúlacht Branda GA, L'identità Di Marca IT, ブランドアイデンティティは JA, Identitas Merek JV, ಬ್ರ್ಯಾಂಡ್ ಗುರುತು KN, Бренд Сәйкестігі KK, អត្តសញ្ញាណម៉ាក KM, Ikiranga Ikiranga RW, 브랜드 아이덴티티 KO, Nasnameya Brand KU, Бренд Иденттүүлүгү KY, ຕົວຕົນຂອງຍີ່ຫໍ້ LO, Notam Identitatis LA, Zīmola Identitāte LV, Prekės Ženklo Tapatybė LT, Mark Identitéit LB, Идентитетот На Брендот MK, Maha-Marika MG, Identiti Jenama MS, ബ്രാൻഡ് ഐഡന്റിറ്റി ML, Identità Tad-Ditta MT, Ko Te Tohu Tohu MI, ब्रँड ओळख MR, Брэндийн Таних Тэмдэг MN, ब्रान्ड पहिचान NE, Merkeidentitet NO, ବ୍ରାଣ୍ଡ ପରିଚୟ OR, د برانډ پیژندنه PS, هویت برند FA, Tożsamość Marki PL, A Identidade Da Marca PT, ਬ੍ਰਾਂਡ ਪਛਾਣ PA, Identitatea Mărcii RO, Фирменный Стиль RU, Fa'ailoga Fa'ailoga SM, Идентитет Бренда SR, Brand Identity SN, برانڊ جي سڃاڻپ SD, වෙළඳ නාම අනන්යතාවය SI, Identita Značky SK, Identiteta Blagovne Znamke SL, Aqoonsiga Summadadu SO, Lebitso La Lebitso ST, La Identidad De Marca ES, Identitas Brand SU, Utambulisho Wa Chapa SW, Varumärkesidentitet SV, Ang Pagkakakilanlan Ng Tatak TL, Шахсияти Бренд TG, பிராண்ட் அடையாளம் TA, Бренд Үзенчәлеге TT, బ్రాండ్ గుర్తింపు TE, เอกลักษณ์ของแบรนด์ TH, Marka Kimliği TR, Marka Şahsyýeti TK, Фірмова Ідентичність UK, برانڈ کی شناخت UR, ماركا كىملىكى UG, Brend Identifikatori UZ, Nhận Diện Thương Hiệu VI, Hunaniaeth Brand CY, Merkidentiteit FY, Uphawu Lwegama XH, סאָרט אידענטיטעט YI, Brand Idanimo YO, Ubunikazi Bomkhiqizo ZU, for global reach.
Brewing Happiness Brand Identity Media Articles
Explore our ready-to-use articles on Brewing Happiness, available in multiple languages: English, Korean, Japanese, Russian, Chinese (Mandarin), Portuguese, Turkish, Arabic (Standard), Indonesian, Italian, Hindi, Spanish, French, German and Dutch, for your feature stories.
Unique Properties
Gong cha is a Chinese term for the act of offering the best tea to the Emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials.
Tags
Visual identity, Tea, Graphic Design, Branding, Stationery, System
Production Technology
All the graphics were made in Adobe Illustrator to remain vector quality. With image digitalization programs such as Photoshop, Indesign, designers developed a series of visual identities that can be easily adaptable to offline and online materials which include: Business cards, postcards, rack cards, product name cards, in-store flyers, menus, corporate letterhead, envelope, promotional brochure.
Design Challenge
As the company is expanding globally and its business from Asia to global, the major creative challenge was to create an appropriate visual metaphor to communicate Gong cha's core values to cultivate tea culture and brew happiness around the world. An abstract, dynamic and appealing identity system sprouted from all the different interactions creating attractive patterns and textural expressions rooted in a mission-driven symbology. The photography style gives a warmth, affinity, and delight impression that humbly reflects the humble nature of Gong cha's service.
Project Duration
This project started in 2021 in California.
Operation Flow
The unique brand identification program quickly revealed that the Gong cha identity had to be modern, natural, and comfortable and it had to convey variety, harmony, and smoothness. Gong cha color skim is a set of standards that plays an important role in forging the brand identity when the Gong cha color system is utilized. Gong cha's primary color is "Gong cha Tea Red", the secondary color is Pearl Brown, Milk Tea Beige, Leaf Green, and water Blue.
Research
Tea, companion, art, taste, and moment meld to form the essence of Gong cha shape the world's culture of tea. The Main Pattern is a fundamental Key Visual that can show the brand image and tell the stories behind it. Five-element that make good tea has been simplified into patterns, making various images of Gong cha for multiple applications. When using product images on promotional items, images with warm bright colors should be used.
Inspiration
Tea is the flow of time. Tea is a wordless conversation. Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea is life. It craves contemplation. It's worth savoring. Gong cha always ponders upon how best to brew modest happiness and relaxation in a small cup in your day-to-day life. Gong cha always ponders upon how best to provide a space for a sip of laughter with loved ones. Gong cha always ponders upon how best to share the stories of tea drinking culture easily and enjoyably with many people.
Image Credits
Image #1: Creator Min Huei Lu, Gong cha - Branding, 2022. Image #2: Creator Min Huei Lu, Gong cha - Branding, 2022. Image #3: Creator Min Huei Lu, Gong cha - Branding, 2022. Image #4: Creator Min Huei Lu, Gong cha - Branding, 2022. Image #5: Creator Min Huei Lu, Gong cha - Branding, 2022.
Project Overview
Brewing Happiness Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Gong Cha USA CA was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Brewing Happiness Brand Identity.
Gong Cha USA CA Press Releases
Discover Gong Cha USA CA's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 3 press releases.
Brewing Happiness: Gong Cha USA CA Unveils New Brand Identity
Gong Cha USA CA introduces a modern brand identity inspired by the essence of tea, aiming to spread happiness and relaxation through its premium products.
Gong Cha USA CA Newsroom
Find inspiration and award-winning creativity within the Gong Cha USA CA Newsroom.
