Brand Identity
Arrival Training

Brand Identity for Arrival Training

Arrival is an online training planner and tracking service for amateur runners. The logotype visually hints at the duality of the wordplay between Arrival and A Rival, through the positive-negative trick of the R letter. The slanted typography adds dynamism and movement to the design. The unique angle of the logotype is reflected across the visual identity, determining the illustration style, the structure of icons, and the layout arrangements.

Botond Vörös 2025 Professional Silver Press Kit № 169745

Download Press Kit № 169745

Download Press Kit № 169745 Brand Identity for Arrival Training by Botond Vörös to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Arrival Training by Botond Vörös
Arrival Training by Botond Vörös

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Brand Identity by Botond Vörös
Brand Identity by Botond Vörös

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image attributions can be found in the Image Credits Section.

Botond Vörös Arrival Training
Botond Vörös Arrival Training

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Details on photo contributions are located in the Image Credits Section.

Botond Vörös Brand Identity
Botond Vörös Brand Identity

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Arrival TrainingBrand Logo
Arrival TrainingBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

Unique Properties

Arrival is an online training planner and tracking service for amateur runners. The logotype visually hints at the duality of the wordplay between Arrival and A Rival, through the positive-negative trick of the R letter. The slanted typography adds dynamism and movement to the design. The unique angle of the logotype is reflected across the visual identity, determining the illustration style, the structure of icons, and the layout arrangements.

Tags

branding, identity, sport, running, illustration, digital, logo, visual identity,

Production Technology

The graphic element set like the illustration style, the structure of icons, and the layout arrangements not only ensures a coherent appearance but also lends a distinctive visual language to the brand. The pattern created from the element of the R character also appears on surfaces, abstractly referencing the checkered flag waved at the finish line. The communication thus remains authentic and aligned with the characteristics of the brand, while appearing contemporary, fresh and playfully engaging.

Design Challenge

The biggest challenge of the project was to create a brand identity that is informative and easy to use for a broad audience of athletes and aspiring athletes while remaining engaging and vibrant. The design had to be flexible enough to optimally address users across various platforms, ensuring a seamless experience regardless of the medium.

Project Duration

The project started in February 2024 and was finished in October 2024 in Hungary.

Operation Flow

The service aims to provide a personalized experience for users with different sporting backgrounds, goals, and motivations through tailored training sessions. The interface design and graphical elements should make it as easy and intuitive as possible for individuals to incorporate their workouts into their daily routines. Additionally, communication should support users in understanding the service and introduce them to its unique features.

Research

For Arrival, it was essential to define the brand in relation to its competitors and to identify the target audience. Persona development was a crucial phase, but the spectrum ranged widely, from a mother eager to start running to a mid level executive training for a marathon. This required further refinement, such as defining the age range and assessing the willingness to spend on the hobby. These insights played a key role in shaping the visual identity of the brand.

Inspiration

One of my main inspirations for the project was to ensure that the visual identity simultaneously conveys the positive message embedded in the term Arrival for those new to the sport of running, while also highlighting the hidden meaning of rival, symbolising a competitive, motivated individual and the positive impact of a strong competitive spirit.

Project Overview

Arrival Training Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Botond Vörös.

 Award Logo
Silver Recognition

Botond Vörös was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Arrival Training Brand Identity.

DesignPRWire
Botond Vörös Press Releases

Attention press members and journalists: We offer a collection of press releases on Botond Vörös and their notable work, available for your unrestricted use. Available now: 1 press releases ready for immediate access by journalists.


Newsroom
Botond Vörös Newsroom

Access Botond Vörös Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 169745. Dive into Botond Vörös's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing Press Kit / Media Showcase 169745 on Arrival Training. For more details, access Newsroom 327178.

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