Brand Identity
Transam Carriers

Brand Identity for NUMZ Graphics

Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Canada. The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. Transam Carriers chose to use this symbol to convey the spirit of its brand. The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.

Maksim Zinchuk 2022 Professional Bronze Press Kit № 139409

Download Press Kit № 139409

Download Press Kit № 139409 Brand Identity for NUMZ Graphics by Maksim Zinchuk to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Transam Carriers by Maksim Zinchuk
Transam Carriers by Maksim Zinchuk

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Photo credits are listed in the Image Credits Section.

Brand Identity by Maksim Zinchuk
Brand Identity by Maksim Zinchuk

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Maksim Zinchuk Transam Carriers
Maksim Zinchuk Transam Carriers

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Maksim Zinchuk Brand Identity
Maksim Zinchuk Brand Identity

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

NUMZ GraphicsBrand Logo
NUMZ GraphicsBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

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Transam Carriers Brand Identity Press Releases

For Transam Carriers, we offer press releases in multiple languages, including: English.


Press Kit
Transam Carriers Brand Identity Media Articles

Utilize our prepared articles to feature Transam Carriers, available in the languages: Dutch, Korean, Indonesian, German, Chinese (Mandarin), English, Spanish, Italian, French, Portuguese, Hindi, Turkish, Arabic (Standard), Japanese and Russian.


Unique Properties

Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.

Tags

logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics

Production Technology

The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.

Design Challenge

Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.

Project Duration

The project started in September 2017. Designed and currently supported by NUMZ Graphics.

Operation Flow

We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.

Research

To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.

Inspiration

The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.

Image Credits

Maxim Zinchuk, NUMZ Graphics

Project Overview

Transam Carriers Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Maksim Zinchuk was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Transam Carriers Brand Identity.

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Maksim Zinchuk Press Releases

Access a rich repository of press releases on Maksim Zinchuk, offered to press and media professionals for unrestricted use in their stories. Available now: 2 press releases ready for immediate access by journalists.


Transam Carriers Unveils New Brand Identity Designed by Maksim Zinchuk

Transam Carriers, a leading transportation and logistics provider based in Toronto, Canada, has revealed a new brand identity designed by Maksim Zinchuk, incorporating the rare animal Zubr, or European Bison, to symbolize uniqueness and power.


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