Visual Branding
Primary Residence

Visual Branding for evleen.

This is a visual identity design for a multidisciplinary brand that originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. It explores the relationship between the human condition and the meaning of home in an age of isolation. As known, home is where everyone perform activities that are closest to the hearts. The red, blue, and yellow primary color scheme of Bauhaus inspired to name the project Primary Residence, a double entendre alluding to the style of this project and the messages behind it.

Tianzhen Evleen Huang 2022 Professional Iron Press Kit № 140254

Download Press Kit № 140254

Download Press Kit № 140254 Visual Branding for evleen. by Tianzhen Evleen Huang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Primary Residence by Tianzhen Evleen Huang
Primary Residence by Tianzhen Evleen Huang

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

Visual Branding by Tianzhen Evleen Huang
Visual Branding by Tianzhen Evleen Huang

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For photo credit information, refer to the Image Credits Section.

Tianzhen Evleen Huang Primary Residence
Tianzhen Evleen Huang Primary Residence

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Consult the Image Credits Section for information on photo credits.

Tianzhen Evleen Huang Visual Branding
Tianzhen Evleen Huang Visual Branding

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

Tianzhen Evleen Huang Designer Portrait Photo
Tianzhen Evleen Huang Designer Portrait Photo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

evleen Brand Logo
evleen Brand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Primary Residence Visual Branding Press Releases

For Primary Residence, find press releases in a variety of languages: English.


Press Kit
Primary Residence Visual Branding Media Articles

Leverage our ready-to-publish articles on Primary Residence, offered in a range of languages: Indonesian, Dutch, Italian, Portuguese, Turkish, Arabic (Standard), German, French, English, Spanish, Korean, Japanese, Russian, Chinese (Mandarin) and Hindi.


Unique Properties

An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.

Tags

Brand Identity, Visual Communication, Logo design, VI design, Bauhaus

Production Technology

Will print on the textured paper that gives the prints the touch feeling.

Design Challenge

How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.

Project Duration

Started logo design in July 2021, finished in Feb 2022

Operation Flow

A visual design identity that takes the viewer to know this brand and the messages behind it.

Research

The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.

Inspiration

The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project. The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.

Image Credits

Evleen Huang

Project Overview

Primary Residence Visual Branding has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Tianzhen Evleen Huang Designer Portrait Photo Award Logo
Iron Recognition

Tianzhen Evleen Huang was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Primary Residence Visual Branding.

DesignPRWire
Tianzhen Evleen Huang Press Releases

Discover Tianzhen Evleen Huang's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 2 press releases now, directly accessible to journalists.


Introducing Primary Residence: A Visual Branding Project by Tianzhen Evleen Huang

Primary Residence: A Bauhaus-Inspired Visual Branding Project


Tianzhen Evleen Huang Designer Portrait Photo
Tianzhen Evleen Huang Newsroom

Tianzhen Evleen Huang Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 140254. Check out Tianzhen Evleen Huang's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. This is Press Kit / Media Showcase 140254 featuring the Primary Residence. For more in-depth materials, see Newsroom 279277.

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