Broken Top Brewing Co Craft Beer
Beverage Packaging for BrokenTop Brewing Co
The new brand and packaging design for Broken Top Brewing Co. aims to reflect a playful yet fun design strategy. A visually illusioning logo is well incorporated with the intricate pattern graphic that speaks to the core of the brand's message and value. The choice of using blue aluminum is also sophisticated and easily distinguishable in the mass market to draw attention from customers at point of sale.
Download Press Kit № 140639
Download Press Kit № 140639 Beverage Packaging for BrokenTop Brewing Co by Jiabei Jiang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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BrokenTopBrewing Co Beer by Jiabei Jiang
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Beverage Packaging by Jiabei Jiang
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Jiabei Jiang BrokenTopBrewing Co Beer
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Jiabei Jiang Beverage Packaging
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BrokenTop Brewing CoBrand Logo
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Broken Top Brewing Co Craft Beer Beverage Packaging Press Releases
Access press releases crafted for Broken Top Brewing Co Craft Beer in these languages: English.
Broken Top Brewing Co Craft Beer Beverage Packaging Media Articles
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Unique Properties
The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Tags
packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology
This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge
The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Project Duration
Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow
The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Research
User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration
Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Image Credits
Not applicable
Project Overview
Broken Top Brewing Co Craft Beer Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Jiabei Jiang was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Broken Top Brewing Co Craft Beer Beverage Packaging.
Jiabei Jiang Press Releases
Discover Jiabei Jiang's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 1 press releases today.
Broken Top Brewing Co Unveils Playful Craft Beer Packaging Designed by Jiabei Jiang
Broken Top Brewing Co introduces a new, playful packaging design for its craft beer, created by Jiabei Jiang, to captivate consumers and stand out in the competitive market. The innovative blue aluminum cans and visually illusioning logo are set to elevate the brand's presence on shelves and at the point of sale.
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