Seven Hills Whisky
Beverage Packaging for Seven Hills Distillery Kft.
The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji Aszúlike character, thanks to the barley malt smoked over organic Tokaji Aszú grape pomace. The modern, sleek characteristics of the label are derived from the iconic 7 shape of the Sevenhills logo, delicately counterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
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Download Press Kit № 170700 Beverage Packaging for Seven Hills Distillery Kft. by Graphasel Design Studio to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Seven Hills Whisky by Graphasel Design Studio
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Beverage Packaging by Graphasel Design Studio
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Graphasel Design Studio Seven Hills Whisky
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Graphasel Design Studio Beverage Packaging
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Seven Hills Distillery Kft Brand Logo
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Seven Hills Whisky Beverage Packaging Press Releases
Availability alert: Press releases for Seven Hills Whisky in languages including English.
Unique Properties
The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
Tags
graphasel design studio, whisky, contemporary packaging, sevenhills distillery
Production Technology
Ofset printed label and screenprinted bottle.
Design Challenge
Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
Project Duration
Started and finished in Budapest at the end of 2024.
Operation Flow
As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
Research
The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
Inspiration
The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
Image Credits
Bence Szabó- A Borfotós
Project Overview
Seven Hills Whisky Beverage Packaging has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Graphasel Design Studio was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Seven Hills Whisky Beverage Packaging.
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Graphasel Design Studio Wins Silver A' Design Award for Seven Hills Whisky Packaging Innovation
Budapest-based Graphasel Design Studio has been honored with the Silver A' Packaging Design Award 2025 for its striking Seven Hills Whisky packaging, a contemporary design that captures the unique smoky character of Hungary's first smoky single malt whisky through abstract smoke motifs and sustainable materials.
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