'Moon and Tea Mid Autumn' by Chenxiang Xi: Innovation in Gift Box Packaging

Moon and Tea Mid Autumn

Gift Box Packaging for 5gN² Creative Design Studio

The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival. It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.

Chenxiang Xi 2023 Agency Golden Press Kit № 141633

Download Press Kit № 141633

Download Press Kit № 141633 Gift Box Packaging for 5gN² Creative Design Studio by Chenxiang Xi to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Moon and Tea for Mid Autumn by Chenxiang Xi

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Gift Box Packaging by Chenxiang Xi

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Chenxiang Xi Moon and Tea for Mid Autumn

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Chenxiang Xi Gift Box Packaging

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Moon and Tea Mid Autumn Gift Box Packaging Press Releases

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Moon and Tea Mid Autumn Gift Box Packaging Media Articles

Utilize our prepared articles to feature Moon and Tea Mid Autumn, available in the languages: English, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Italian, German, French, Portuguese, Spanish and Dutch.

Unique Properties

The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.

Production Technology

The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.

Design Challenge

In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance. Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements. Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.

Project Duration

The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.

Operation Flow

Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.

Research

Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.

Inspiration

It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.

Project Overview

Moon and Tea Mid Autumn Gift Box Packaging has been a Golden winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Chenxiang Xi.

Golden Recognition

Chenxiang Xi was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work Moon and Tea Mid Autumn Gift Box Packaging.

Chenxiang Xi Press Releases

Media members, dive into our press releases on Chenxiang Xi's work, ready for you to use and enhance your journalistic content. Journalists, gain instant access to 1 press releases today.

Moon and Tea Mid Autumn: A Unique Gift Box Packaging Design by Chenxiang Xi

Chenxiang Xi's Moon and Tea Mid Autumn gift box packaging design captures the essence of the traditional Chinese Mid-Autumn Festival, offering a sustainable and multifunctional approach to celebrating the full-moon festival.

Chenxiang Xi Newsroom

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You are currently viewing Media Showcase № 141633. Uncover the depth of Chenxiang Xi's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are now viewing Press Kit / Media Showcase 141633 on Moon and Tea Mid Autumn. For more details, access Newsroom 332968.