Gui Jiu Shi Jia
Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD.
Taking Gui as beauty, the design explored and sorted out the regional characteristics, history and culture, and craft style of Guijiu from the inside out, with a philosophical shape of a circle in a square, a hospitable bird, mysterious and noble purple, and good surface texture, to meet a balance of co-existence through the improvement of internal quality and external properties. It is a harmony which involves cultural transmission that emphasizes the trait of pursuing excellence and a perceptible and vivid regional identity.
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Gui Jiu Shi Jia by Wen Liu
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Alcoholic Beverage Packaging by Wen Liu
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Wen Liu Gui Jiu Shi Jia
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Wen Liu Alcoholic Beverage Packaging
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JIANGSU YANGHE DISTILLERY CO LTD Brand Logo
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Gui Jiu Shi Jia Alcoholic Beverage Packaging Press Releases
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Gui Jiu Shi Jia Alcoholic Beverage Packaging Media Articles
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Unique Properties
The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Tags
crafts, Baijiu, spirit, packaging, art
Production Technology
The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship. Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve Bottle: increased sense of volume; spraying, baking and brushing design. Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Design Challenge
Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Project Duration
2021-November.2022,Nanjing,Jiangsu The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Operation Flow
The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Research
It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiration
The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Project Overview
Gui Jiu Shi Jia Alcoholic Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Wen Liu.
Iron Recognition
Wen Liu was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Gui Jiu Shi Jia Alcoholic Beverage Packaging.
Wen Liu Press Releases
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Gui Jiu Shi Jia: A Unique Alcoholic Beverage Packaging Design by Wen Liu
Wen Liu introduces Gui Jiu Shi Jia, a unique alcoholic beverage packaging design inspired by the Tao Te Ching, reflecting the "Gui" cultural system and featuring sophisticated anti-counterfeiting technology.
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