Mminni

Alcoholic Beverage Packaging for CHANGYU

Mminni-X-Lab is a brandy designed for young people. X means unknown, infinite possibilities, goals and hopes in the design, which represents the exploration spirit of young people. The idea of design inspired by the product concept of towards the unknown and shine. In order to get rid of the traditional idea of brandy and produce a new brand recognition, the design uses unknown and color as the creative point to attract young people.

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Mminni by Wen Liu

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Alcoholic Beverage Packaging by Wen Liu

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Wen Liu Mminni

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Wen Liu Alcoholic Beverage Packaging

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Wen Liu Design Team Photo

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Mminni Alcoholic Beverage Packaging Press Releases

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Mminni Alcoholic Beverage Packaging Media Articles

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Unique Properties

"MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.

Tags

X-lab, unknown, exploration, fashion, interaction, mixing

Production Technology

The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.

Design Challenge

The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.

Project Duration

2020.02~2020.05 Shenzhen, China

Operation Flow

Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value ​​and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.

Research

Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!

Inspiration

Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.

Project Overview

Mminni Alcoholic Beverage Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Wen Liu.

Golden Recognition

Wen Liu was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Mminni Alcoholic Beverage Packaging.

Wen Liu Press Releases

Media members, dive into our press releases on Wen Liu's work, ready for you to use and enhance your journalistic content. Journalists can access 33 press releases immediately, ready for your use.

Introducing Mminni: A Trendy Alcoholic Beverage Packaging Designed for Young Consumers by Wen Liu

Wen Liu's Mminni: A Unique Brandy Concept for Young Consumers

Wen Liu Newsroom

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