Alcoholic Beverage Packaging
Mminni

Alcoholic Beverage Packaging for CHANGYU

Mminni-X-Lab is a brandy designed for young people. X means unknown, infinite possibilities, goals and hopes in the design, which represents the exploration spirit of young people. The idea of design inspired by the product concept of towards the unknown and shine. In order to get rid of the traditional idea of brandy and produce a new brand recognition, the design uses unknown and color as the creative point to attract young people.

Wen Liu 2021 Agency Golden Press Kit № 119485

Download Press Kit № 119485

Download Press Kit № 119485 Alcoholic Beverage Packaging for CHANGYU by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Mminni by Wen Liu
Mminni by Wen Liu

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

Alcoholic Beverage Packaging by Wen Liu
Alcoholic Beverage Packaging by Wen Liu

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Wen Liu Mminni
Wen Liu Mminni

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Wen Liu Alcoholic Beverage Packaging
Wen Liu Alcoholic Beverage Packaging

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Wen Liu Design Team Photo
Wen Liu Design Team Photo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

Press Kit
Mminni Alcoholic Beverage Packaging Media Articles

Ready-to-feature articles on Mminni are available in these languages: Korean, Japanese, Russian, Chinese (Mandarin), Spanish, Dutch, Italian, German, French, Portuguese, English, Turkish, Arabic (Standard), Hindi and Indonesian, for your convenience.


Unique Properties

"MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.

Tags

X-lab, unknown, exploration, fashion, interaction, mixing

Production Technology

The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.

Design Challenge

The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.

Project Duration

2020.02~2020.05 Shenzhen, China

Operation Flow

Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value ​​and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.

Research

Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!

Inspiration

Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.

Project Overview

Mminni Alcoholic Beverage Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Wen Liu.

Wen Liu Design Team Photo Award Logo
Golden Recognition

Wen Liu was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Mminni Alcoholic Beverage Packaging.

DesignPRWire
Wen Liu Press Releases

Numerous press releases on Wen Liu and their achievements are at your disposal, inviting press members to use them freely in their coverage. Journalists, gain instant access to 29 press releases today.


Wen Liu Design Team Photo
Wen Liu Newsroom

Explore Wen Liu Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 119485. For a full overview of Wen Liu's accomplishments and media resources, Wen Liu's newsroom is the place to be, offering direct access to a range of materials. This is Press Kit / Media Showcase 119485 featuring the Mminni. For more in-depth materials, see Newsroom 249896.

Explore Now

Gogoon Alcoholic Beverage Packaging
Gogoon

Alcoholic Beverage Packaging for LUZHOU LAOJIAO CO.,LTD.CHINA

Wen Liu 2021 Agency Golden
Lidu Sorghum 1308 Alcoholic Beverage Packaging
Lidu Sorghum 1308

Alcoholic Beverage Packaging for Jiangxi Lidu Liquor Co., Ltd.

Wen Liu 2023 Agency Golden
Ocean Blue Alcoholic Beverage Packaging
Ocean Blue

Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD.

Wen Liu 2023 Agency Bronze
Lidugaoliang Baijiu Alcoholic Beverage Packaging
Lidugaoliang Baijiu

Alcoholic Beverage Packaging for JIANGXI LIDU LIQUOR INDUSTRY CO.LTD

Wen Liu 2021 Agency Bronze
Deng Long Ji Alcoholic Beverage Packaging
Deng Long Ji

Alcoholic Beverage Packaging for CHANGYU

Wen Liu 2021 Agency Bronze
Shuang Gou Sheng Fang Alcoholic Beverage Packaging
Shuang Gou Sheng Fang

Alcoholic Beverage Packaging for JIANGSU SHUANGGOU DISTILLERY CO.,LTD

Wen Liu 2023 Agency Bronze
Classic Blue Sealed Baijiu Alcoholic Beverage Packaging
Classic Blue Sealed Baijiu

Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD

Wen Liu 2021 Agency Iron
Mingluye Alcoholic Beverage Packaging
Mingluye

Alcoholic Beverage Packaging for Anhui Mingguang Liquor Co., Ltd

Wen Liu 2021 Agency Bronze
Sky Blue Alcoholic Beverage Packaging
Sky Blue

Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD.

Wen Liu 2023 Agency Iron
Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging
Nianfenyuanjiang Gu3o

Alcoholic Beverage Packaging for Anhui Gujing Distillery Co. Ltd

Wen Liu 2023 Agency Silver
Dream of the Blue Manual Class Alcoholic Beverage Packaging
Dream of the Blue Manual Class

Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD.

Wen Liu 2023 Agency Silver
Nverhong Guihualinzang Alcoholic Beverage Packaging
Nverhong Guihualinzang

Alcoholic Beverage Packaging for SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Wen Liu 2023 Agency Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY