Sky Blue

Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD.

The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.

Download Press Kit № 142367

Download Press Kit № 142367 Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD. by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Sky Blue by Wen Liu

Download 1800 Pixels JPEG Image.

Alcoholic Beverage Packaging by Wen Liu

Download 1800 Pixels JPEG Image.

Wen Liu Sky Blue

Download 1800 Pixels JPEG Image.

Wen Liu Alcoholic Beverage Packaging

Download 1800 Pixels JPEG Image.

Wen Liu Design Team Photo

Download 1800 Pixels JPEG Image.

JIANGSU YANGHE DISTILLERY CO LTD Brand Logo

Download 1800 Pixels JPEG Image.

Sky Blue Alcoholic Beverage Packaging Press Releases

Press resources for Sky Blue are offered in several languages: English.

Sky Blue Alcoholic Beverage Packaging Media Articles

Our articles on Sky Blue, prepared for immediate use, are offered in several languages, including Dutch, Portuguese, Indonesian, Japanese, Russian, Hindi, Chinese (Mandarin), English, Italian, German, French, Spanish, Korean, Turkish and Arabic (Standard).

Unique Properties

The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.

Tags

crafts, Baijiu, spirit, packaging, art

Production Technology

Bottle Material: crystal white, weight 580g Cover Material: PC; LDPE; EPE; HDPE; ABS Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil

Design Challenge

The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.

Project Duration

2021-January.2022,Nanjing,Jiangsu The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.

Operation Flow

1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient. 2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people. 3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun.

Research

Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .

Inspiration

Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.

Project Overview

Sky Blue Alcoholic Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Wen Liu.

Iron Recognition

Wen Liu was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Sky Blue Alcoholic Beverage Packaging.

Wen Liu Press Releases

Explore the world of Wen Liu through our press releases, designed for media members to use freely and enrich your content. Instantly access 33 press releases, available exclusively for journalists.

Sky Blue Alcoholic Beverage Packaging Design by Wen Liu Wins A' Design Award

Wen Liu's Sky Blue design, inspired by futuristic aesthetics and environmental consciousness, wins the prestigious A' Design Award in 2023

Wen Liu Newsroom

Discover outstanding design and award-winning initiatives in the Wen Liu Newsroom.