Ocean Blue
Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD.
The shape of the bottle is flexible and smooth with the golden rule of Fibonacci spiral to create a more elegant and dynamic super golden ratio of point, line and surface. The outer box has been changed from a bottom opening to a top opening, to ensure the integrity of the pattern; at the same time, the box has been changed from a square box to a flat box to show a better effect. Easy to hold, more ergonomic, and better opening experience.
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Ocean Blue by Wen Liu
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Alcoholic Beverage Packaging by Wen Liu
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Wen Liu Ocean Blue
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Wen Liu Alcoholic Beverage Packaging
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JIANGSU YANGHE DISTILLERY CO LTD Brand Logo
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Ocean Blue Alcoholic Beverage Packaging Press Releases
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Ocean Blue Alcoholic Beverage Packaging Media Articles
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Unique Properties
The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Tags
crafts, Baijiu, spirit, packaging, art
Production Technology
Bottle: blue material, weight 510g Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE. Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Design Challenge
Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Project Duration
2021-May.2022,Nanjing,Jiangsu The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow
The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Research
In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture. The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspiration
The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Project Overview
Ocean Blue Alcoholic Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Wen Liu.
Bronze Recognition
Wen Liu was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Ocean Blue Alcoholic Beverage Packaging.
Wen Liu Press Releases
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Ocean Blue Alcoholic Beverage Packaging Design by Wen Liu Wins Bronze A' Design Award
Wen Liu's Ocean Blue design wins Bronze A' Design Award for outstanding creativity and innovation in alcoholic beverage packaging
Wen Liu Newsroom
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