Hao Prawns
Seasoning Packaging for Wuhan Sanbu Brand Design
Designers use a large area of white to distinguish themselves from other similar products, using a combination of familiar poker characters and crayfish to make consumers feel familiar; Because the Chinese characters of the brand name are easy to pronounce incorrectly, the designer designed the brand's English logo using Chinese pinyin annotations. Adding the tone makes it easier to pronounce the brand name correctly, and the tone shape is like a check mark, forming an auxiliary graphic for the brand.
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Hao Prawns by Jin Zhang
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Seasoning Packaging by Jin Zhang
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Jin Zhang Hao Prawns
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Jin Zhang Seasoning Packaging
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Jin Zhang Designer Portrait Photo
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Wuhan Sanbu Brand DesignBrand Logo
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Hao Prawns Seasoning Packaging Press Releases
Press releases tailored for Hao Prawns are available in the languages: English.
Hao Prawns Seasoning Packaging Translations
Bringing Hao Prawns closer to you with translations in multiple languages: ဟင်းခတ်အမွှေးအကြိုင်း ထုပ်ပိုးပစ္စည်း MY, Embalatge de Condiments CA, Pagpakete sa Pampalasa CEB, Phukusi la Zokometsera Chakudya NY, 調味料包裝 ZY, 调味品包装 ZH, Imballaghju di Cundimenti CO, Ambalaža za Začine HR, Obal na koření CS, Krydderemballage DA, Kruidenverpakking NL, Kondimentaĵa Pakado EO, Maitseainete pakend ET, Maustepakkaus FI, Emballage d'Assaisonnement FR, Pacadh Spìosraidh GD, Embalaxe de Condimentos GL, სანელებლების შეფუთვა KA, Gewürzverpackung DE, Συσκευασία Αρτυμάτων EL, Ñemohenda Tembi'urã Poguasu GN, મસાલાની પેકેજિંગ GU, Anbalaj Epis HT, Marufi na Kayan Dandano HA, Wahi Paʻa Mea Hoʻōnaʻona HAW, אריזת תבלינים HE, मसाला पैकेजिंग HI, Ntim Txuj Lom HMN, Fűszercsomagolás HU, Kryddumbúðir IS, Nkwakọba Ihe Nri Nkwanye Ụtọ IG, Kemasan Bumbu ID, Pacáistiú Blastanais GA, Packaging per Condimenti IT, 調味料パッケージ JA, Kemasan Bumbu JV, ಮಸಾಲೆ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Дәмдеуіш қаптамасы KK, ការវេចខ្ចប់គ្រឿងទេស KM, Ipaketi y'Ibirungo RW, 조미료 패키징 KO, پاکێجی بەهاری کراوە KU, Даам-татым таңгагы KY, ຫຸ້ມຫໍ່ເຄື່ອງປຸງລົດ LO, Involucrum Condimenti LA, Garšvielu iepakojums LV, Prieskonių pakuotė LT, Gewierzverpackung LB, Пакување за зачини MK, Fonosana Zava-manitra MG, Pembungkusan Perencah MS, സീസണിംഗ് പാക്കേജിംഗ് ML, Ippakkjar ta' Kondiment MT, Puranga Whakareka MI, मसाला पॅकेजिंग MR, Амтлагчийн Савлагаа MN, मसला प्याकेजिङ NE, Krydderemballasje NO, Krydderemballasje NB, Embalatge d'Espècias OC, ମସଲା ପ୍ୟାକେଜିଂ OR, د مصالحو بسته بندي PS, بستهبندی چاشنی FA, Opakowanie przypraw PL, Embalagem de Tempero PT, ਸੀਜ਼ਨਿੰਗ ਪੈਕੇਜਿੰਗ PA, Condimento nisqap Wisq'aynin QU, Ambalaj pentru Condimente RO, Упаковка для Приправ RU, Afifi Mea Fa'alelei SM, व्यञ्जन-सामग्री-आवरणम् SA, Pakovanje začina SR, Packaging yeZvitswelo SN, مصالحا جي پيڪيجنگ SD, රසකාරක ඇසුරුම්කරණය SI, Obal na korenie SK, Embalaža za začimbe SL, Bacaadinta Xawaashka SO, Sephuthelo sa Sehlabelo ST, Empaque de Condimento ES, Kémasan Bumbu SU, Ufungaji wa Viungo SW, Kryddförpackning SV, Pambalot ng Pampalasa TL, Бастабандии Чошниҳо TG, சுவையூட்டி பேக்கேஜிங் TA, Тәмләткечләр Тартмасы TT, మసాలా ప్యాకేజింగ్ TE, บรรจุภัณฑ์เครื่องปรุง TH, སྐྱུར་རྫས་ཀྱི་སྒྲིལ་ཆས། BO, ምዕሻግ ቅመማት TI, Baharat Ambalajı TR, Упаковка для приправ UK, مسالا پیکیجنگ UR, تەتىتما قاپلىما UG, Ziravorlar qadoqlash dizayni UZ, Bao Bì Gia Vị VI, Pecynnu Seigbwyd CY, Krûderij Ferpakking FY, Ipakeji Yeziqholo XH, געווירץ פּאַקאַזשינג YI, Àkópọ̀ Àdánù Oúnjẹ YO, Iphakethe Lezinongo ZU, Geurmiddelverpakking AF, Paketim Erëzash SQ, የቅመም ማሸጊያ AM, تغليف التوابل AR, Համեմունքի փաթեթավորում HY, মচলা পেকেজিং AS, Ədviyyat Qablaşdırması AZ, Kondimentuen Ontziratzea EU, Упакоўка для прыправаў BE, মসলা প্যাকেজিং BN, Pakovanje začina BS, Опаковка за подправки BG, Seasoning Packaging EN, Tagamlandyryjy Önümleriň Gaplanmasy TK.
Hao Prawns Seasoning Packaging Media Articles
Explore our ready-to-use articles on Hao Prawns, available in multiple languages: Russian, Italian, Hindi, English, Spanish, French, German, Dutch, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish and Korean, for your feature stories.
Unique Properties
This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Tags
Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology
For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Design Challenge
This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Project Duration
The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Operation Flow
On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.
Research
These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiration
This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Project Overview
Hao Prawns Seasoning Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Jin Zhang.
Iron Recognition
Jin Zhang was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Hao Prawns Seasoning Packaging.
Jin Zhang Press Releases
Attention press members and journalists: We offer a collection of press releases on Jin Zhang and their notable work, available for your unrestricted use. Immediate access is granted to 12 press releases for all journalists.
Introducing Hao Prawns: A Unique Seasoning Packaging Design by Jin Zhang
Jin Zhang Unveils Innovative Seasoning Packaging Design Inspired by Crayfish and Poker
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