Golden Cat

Beer for InBev jinlongquan beer (Hubei) Co., Ltd

This is a beer for night consumption. The designer has selected the cat that consumers like very much as the main image to design, so that the beer can quickly establish emotional connection with consumers while increasing the intimacy. At the same time, the cat that likes night activities is very consistent with the consumption time (night consumption) positioning of this wine. Finally, the designer also used classic European patterns for decoration, making the whole beer label full of delicacy.

Download Press Kit № 146768

Download Press Kit № 146768 Beer for InBev jinlongquan beer (Hubei) Co., Ltd by Jin Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Golden Cat by Jin Zhang

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Beer by Jin Zhang

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Jin Zhang Golden Cat

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Jin Zhang Beer

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Jin Zhang Designer Portrait Photo

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InBev jinlongquan beer Hubei Co LtdBrand Logo

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Golden Cat Beer Press Releases

Explore press materials for Golden Cat, available in languages such as English.

Golden Cat Beer Translations

Excited to make Golden Cat accessible in many languages through our translations: Beer EN, Bier AF, Birrë SQ, ቢራ AM, الجعة AR, Գարեջուր HY, Pivə AZ, Garagardoa EU, Піва BE, বিয়ার BN, Pivo BS, Бира BG, ဘီယာ MY, Cervesa CA, Beer CEB, Mowa NY, 啤酒 ZY, 啤酒 ZH, Birra CO, Pivo HR, Pivo CS, Øl DA, Bier NL, Biero EO, Õlu ET, Olut FI, Bière FR, Lionn GD, Cervexa GL, ლუდი KA, Bier DE, Μπύρα EL, બીયર GU, Byè HT, Giya HA, Pia HAW, בירה HE, बियर HI, Npias HMN, Sör HU, Bjór IS, Biya IG, Bir ID, Beoir GA, Birra IT, ビール JA, Bir JV, ಬಿಯರ್ KN, Сыра KK, ស្រាបៀរ KM, Byeri RW, 맥주 KO, Bîra KU, Сыра KY, ເບຍ LO, Cervisiam LA, Alus LV, Alus LT, Béier LB, Пиво MK, Labiera MG, Bir MS, ബിയർ ML, Birra MT, Pia MI, बिअर MR, Шар Айраг MN, बियर NE, Øl NO, ବିୟର OR, بیر PS, آبجو FA, Piwo PL, Cerveja PT, ਬੀਅਰ PA, Bere RO, Пиво RU, Pia SM, Пиво SR, Doro SN, بيئر SD, බියර් SI, Pivo SK, Pivo SL, Biir SO, Biri ST, Cerveza ES, Bir SU, Bia SW, Öl SV, Beer TL, Пиво TG, பீர் TA, Сыра TT, బీర్ TE, เบียร์ TH, Bira TR, Piwo TK, Пиво UK, بیئر UR, پىۋا UG, Pivo UZ, Bia VI, Cwrw CY, Bier FY, Ibhiya XH, ביר YI, Ọti YO, Ubhiya ZU.

Golden Cat Beer Media Articles

Utilize our prepared articles to feature Golden Cat, available in the languages: Chinese (Mandarin), Italian, German, Dutch, Turkish, Arabic (Standard), French, Portuguese, English, Hindi, Korean, Indonesian, Japanese, Russian and Spanish.

Unique Properties

This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.

Tags

Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin

Production Technology

Glass bottle sticker

Design Challenge

The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.

Project Duration

The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.

Operation Flow

Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.

Research

The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.

Inspiration

This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.

Project Overview

Golden Cat Beer has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Jin Zhang.

Iron Recognition

Jin Zhang was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Golden Cat Beer.

Jin Zhang Press Releases

For journalists seeking engaging content: Explore our press releases featuring Jin Zhang's work, freely available for incorporation into your stories. Journalists can access 12 press releases immediately, ready for your use.

Introducing Golden Cat: A Beer Designed for Night Consumption by Jin Zhang

Jin Zhang Unveils Golden Cat Beer, a Unique Nighttime Beverage Experience

Jin Zhang Newsroom

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