Taichung Public Library
Brand Identity for Yichun Lin Design
As the first building in Taiwan to combine an art museum and a library, the creation of the branding system of Taichung Public Library focus on the fusion of nature and civilization. The design philosophy emphasizes the seamless integration of modern architecture with natural elements and aims to evoke a sense of freshness and inquisitiveness. The branding system fosters an atmosphere that encourages visitors to delve into the diverse cultural experiences the Library offers and enjoy the balance between contemporary civilization and the tranquility of the forest.
Download Press Kit № 145496
Download Press Kit № 145496 Brand Identity for Yichun Lin Design by Yichun Lin to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Taichung Public Library by Yichun Lin
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Brand Identity by Yichun Lin
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Yichun Lin Taichung Public Library
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Yichun Lin Brand Identity
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Yichun Lin DesignBrand Logo
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Taichung Public Library Brand Identity Press Releases
Our Taichung Public Library press releases are ready in languages: English, for your convenience.
Taichung Public Library Brand Identity Translations
Proudly offering Taichung Public Library project translations in several languages: Brand Identity EN, Handelsmerkidentiteit AF, Identiteti I Markës SQ, የምርት መለያ AM, هوية العلامة التجارية AR, Ապրանքանիշի Ինքնությունը HY, Brend Şəxsiyyəti AZ, Marka-Identitatea EU, Ідэнтычнасць Брэнда BE, ব্র্যান্ড আইডেন্টিটি BN, Identitet Brenda BS, Идентичността На Марката BG, အမှတ်တံဆိပ်အထောက်အထား MY, La Identitat De Marca CA, Ang Identidad Sa Tatak CEB, Chizindikiro Cha Mtundu NY, 品牌識別 ZY, 品牌标识 ZH, Identità Di Marca CO, Identitet Marke HR, Identita Značky CS, Brandidentitet DA, Merkidentiteit NL, Marka Identeco EO, Brändi Identiteet ET, Brändi-Identiteetti FI, L'identité De La Marque FR, An Dearbh-Aithne Branda GD, A Identidade Da Marca GL, ბრენდის იდენტურობა KA, Markenidentität DE, Η Ταυτότητα Της Επωνυμίας EL, બ્રાન્ડ ઓળખ GU, Idantite Mak HT, Imani Iri HA, Kiʻi Ka ʻike Maka HAW, זהות מותג HE, ब्रांड पहचान HI, Hom Cim HMN, A Márkaidentitás HU, Vörumerki IS, Njirimara Ika IG, Identitas Merek ID, Féiniúlacht Branda GA, L'identità Del Marchio IT, ブランドアイデンティティは JA, Identitas Merek JV, ಬ್ರ್ಯಾಂಡ್ ಗುರುತು KN, Бренд Сәйкестігі KK, អត្តសញ្ញាណម៉ាក KM, Ikiranga Ikiranga RW, 브랜드 아이덴티티 KO, Nasnameya Brand KU, Бренд Иденттүүлүгү KY, ຕົວຕົນຂອງຍີ່ຫໍ້ LO, Notam Identitatis LA, Zīmola Identitāte LV, Prekės Ženklo Tapatybė LT, Mark Identitéit LB, Идентитетот На Брендот MK, Maha-Marika MG, Identiti Jenama MS, ബ്രാൻഡ് ഐഡന്റിറ്റി ML, Identità Tad-Ditta MT, Ko Te Tohu Tohu MI, ब्रँड ओळख MR, Брэндийн Таних Тэмдэг MN, Merkeidentitet NO, ब्रान्ड पहिचान NE, ବ୍ରାଣ୍ଡ ପରିଚୟ OR, د برانډ پیژندنه PS, برانڊ جي سڃاڻپ SD, වෙළඳ නාම අනන්යතාවය SI, Identita Značky SK, Identiteta Blagovne Znamke SL, Aqoonsiga Summadadu SO, Lebitso La Lebitso ST, La Identidad De Marca ES, Identitas Brand SU, Utambulisho Wa Chapa SW, Varumärkesidentitet SV, Ang Pagkakakilanlan Ng Tatak TL, Шахсияти Бренд TG, பிராண்ட் அடையாளம் TA, Бренд Үзенчәлеге TT, బ్రాండ్ గుర్తింపు TE, เอกลักษณ์ของแบรนด์ TH, Marka Kimliği TR, Marka Şahsyýeti TK, Фірмова Ідентичність UK, برانڈ کی شناخت UR, ماركا كىملىكى UG, Brend Identifikatori UZ, Nhận Diện Thương Hiệu VI, Hunaniaeth Brand CY, Merkidentiteit FY, Uphawu Lwegama XH, סאָרט אידענטיטעט YI, Brand Idanimo YO, Ubunikazi Bomkhiqizo ZU, هویت برند FA, Tożsamość Marki PL, A Identidade Da Marca PT, ਬ੍ਰਾਂਡ ਪਛਾਣ PA, Identitatea Mărcii RO, Фирменный Стиль RU, Fa'ailoga Fa'ailoga SM, Идентитет Бренда SR, Brand Identity SN, tailored for your needs.
Taichung Public Library Brand Identity Media Articles
We provide articles ready for publication on Taichung Public Library, offered in several languages: Hindi, Korean, Indonesian, Japanese, Russian, Spanish, Turkish, Arabic (Standard), English, Italian, French, Portuguese, Dutch, Chinese (Mandarin) and German.
Unique Properties
The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
Tags
Visual Identity, Logo, Branding, Graphics, Printed Matter
Production Technology
All the graphics were created and designed with Adobe Illustrator and Photoshop.
Design Challenge
As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
Project Duration
December 2020 to January 2021, Taiwan
Operation Flow
The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
Research
The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
Inspiration
The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
Image Credits
Photographer Keith Camiller, 2017 Photographer Ryunosuke Kikuno, 2020 Photographer Gabriel Sollmann, 2018 Photographer Aarón Blanco Tejedor, 2017
Project Overview
Taichung Public Library Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Yichun Lin was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Taichung Public Library Brand Identity.
Yichun Lin Press Releases
Access a rich repository of press releases on Yichun Lin, offered to press and media professionals for unrestricted use in their stories. 1 press releases are now available for immediate access by journalists.
Taichung Public Library Unveils Brand Identity Designed by Yichun Lin
Yichun Lin crafts a brand identity for Taichung Public Library, blending nature and civilization, reflecting the fusion of modern architecture with natural elements.
Yichun Lin Newsroom
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