Identity Renewal
Sejong Center Rebranding

Identity Renewal for Sejong Center

The Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions. These attempts are a new combination of the old and the recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is appealing to the younger generation as a new retro with boldness that is rarely seen in South Korea. In addition, beyond the logo, it was designed with various senses through typefaces, clothes, and books.

Sejong Center 2023 Government Silver Press Kit № 146646

Download Press Kit № 146646

Download Press Kit № 146646 Identity Renewal for Sejong Center by Sejong Center to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Sejong Center Rebranding by Sejong Center
Sejong Center Rebranding by Sejong Center

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Identity Renewal by Sejong Center
Identity Renewal by Sejong Center

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Sejong Center Sejong Center Rebranding
Sejong Center Sejong Center Rebranding

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Photo credits are listed in the Image Credits Section.

Sejong Center Identity Renewal
Sejong Center Identity Renewal

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

Sejong CenterBrand Logo
Sejong CenterBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For photo credit information, refer to the Image Credits Section.

Design Newswire
Sejong Center Rebranding Identity Renewal Press Releases

Availability alert: Press releases for Sejong Center Rebranding in languages including English.


Press Kit
Sejong Center Rebranding Identity Renewal Media Articles

Ready for your features: articles on Sejong Center Rebranding in various languages, including Dutch, Hindi, Portuguese, Indonesian, Italian, Spanish, German, French, English, Turkish, Arabic (Standard), Korean, Japanese, Russian and Chinese (Mandarin).


Unique Properties

Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions. These attempts are a new combination of old and recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is a boldness that is rarely seen in Korea, and it is appealing to the younger generation as a new retro.

Tags

K-design, Sejong center, Rebranding, identity design, ShinShin, Type tailor, Hangul, Theatre Design, Korea logotype, Typography

Production Technology

The existing branding methodology for public institutions is divided into two in South Korea. First, a combination of symbols and readable but accessible words. Second, it is a way to use English only. Both were avoided and experimented with constantly to utilize the system and structure of Hangul. A very efficient branding template was created by expanding the form of consonants completed by combining Korean typography, and the guide's rules are apparent.

Design Challenge

At least in Korea, it is no exaggeration to say that the market for public institutions throughout the design industry, such as graphics and branding design, is the tomb of designers. In particular, designing logos using Hangul does not give a sophisticated impression to the Korean public. However, the Sejong Center for the Performing Arts set a precedent for achieving sufficient artistic and exemplary results through improvement of business procedures and dedication of the person in charge.

Project Duration

The project started in March 2021 and finished in August 2021, and was released in February 2022 at the Sejong Center for the Performing Arts in Gwanghwamun, Seoul, South Korea.

Operation Flow

This design is not only a good example of the branding of Korean public institutions, but also enough to promote the uniqueness of Korean concert halls to the world. Unlike private companies, existing public institutions must be passive in branding because they must be easily accessible to the general public. However, if a new branding design is presented to the public first as an institution that provides culture and arts, it can be expected to improve the cultural level of society as a whole.

Research

Beyond simple logo redesign, various branding works have been carried out. First, customized typefaces were produced for future use, and costumes that overcame the difficulties of stage officials were also produced. In addition, a fairy tale book containing the stories of workers working silently behind the theater was created to organize contents other than the performance. It is meaningful to try various design forms with various senses of the image of this public institution.

Inspiration

Sejong Center combines Sejong, Culture, and Center in Korean. Sejong means sky, culture means people, and brown means land. This was applied to the design based on the philosophical logic of King Sejong, which was used to create Hangul. This is because it already used the name Sejong to honor King Sejong. In addition, it was combined with music scores around six pillars of the building to become a logo that can be played for a short time.

Project Overview

Sejong Center Rebranding Identity Renewal has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Sejong Center.

 Award Logo
Silver Recognition

Sejong Center was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Sejong Center Rebranding Identity Renewal.

DesignPRWire
Sejong Center Press Releases

Access a rich repository of press releases on Sejong Center, offered to press and media professionals for unrestricted use in their stories. Instantly access 1 press releases, available exclusively for journalists.


Sejong Center Unveils New Identity Renewal with Bold Hangul Logo

Seoul, South Korea - February 2022 - Sejong Center for the Performing Arts presents a groundbreaking rebranding initiative, departing from traditional Korean public institution logos, with a focus on King Sejong's philosophical logic and the innovative use of Hangul.


Newsroom
Sejong Center Newsroom

Dive into Sejong Center Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 146646. Uncover the depth of Sejong Center's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are now viewing Press Kit / Media Showcase 146646 on Sejong Center Rebranding. For more details, access Newsroom 336645.

Explore Now

Culture to Technology Identity Placard
Culture to Technology Identity

Placard for Hefei High Tech Digital Technology Co., LTD.

Lei Wang 2025 Enterprise Platinum
The Rules of War Posters
The Rules of War

Posters for International Committee of the Red Cross

Mirna Noaman 2020 Non-Profit Silver
Lu One Signage System Design
Lu One

Signage System Design for Zesion Design

Zesion Design 2020 Enterprise Silver
All In One Experience Consumption Infographic With Animated Gif
All In One Experience Consumption

Infographic With Animated Gif for BC Card

YuJin Jung 2020 Professional Silver
HanKkeut Brand Identity
HanKkeut

Brand Identity for Visang

VISANG 2020 Enterprise Silver
Miltos Branding
Miltos

Branding for Miltos

Yuta Takahashi 2020 Professional Silver
Rare Proportions Poster
Rare Proportions

Poster for Pedro Panetto

Pedro Panetto 2020 Professional Silver
Wood and Tree Poster
Wood and Tree

Poster for JIA SAITAMA

YU ZHUANG 2020 Professional Silver
Trex Poster
Trex

Poster for Birmingham High Performance Turbomachinery Limited

HAN LIU 2020 Academic Silver
Hucks Serif TYPE DESIGN AND SPECIMEN
Hucks Serif

TYPE DESIGN AND SPECIMEN for S6 Foundry

Paul Robb 2024 Agency Silver
Boluo Dan Logo And Brand Design
Boluo Dan

Logo And Brand Design for Guangzhou Cheung Ying Design Co., Ltd.

Guangzhou Cheung Ying Design Co., Ltd. 2024 Agency Silver
Leman Jewelry Branding and Packaging
Leman Jewelry

Branding and Packaging for Leman Jewelry Vietnam

M — N Associates 2020 Agency Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY