Visual Identity
Unicorn Rebrand

Visual Identity for Yating Liu

Designer Yating Liu has refreshed a New York Mexican food truck's brand in an experimental project. The design uses vibrant colors and badges to appeal to young students. In the logo, "Uni" represents university, while "Corn" stands for Tacos. The unicorn theme, popular among youth, fits with the brand's weekly introduction of new flavors. The logo creatively combines elements following Spanish grammar. Menu items also include college-related terms, ensuring a unified visual system tied to the brand's essence.

YATING LIU 2024 Professional Iron Press Kit № 154412

Download Press Kit № 154412

Download Press Kit № 154412 Visual Identity for Yating Liu by YATING LIU to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Unicorn Rebrand by YATING LIU
Unicorn Rebrand by YATING LIU

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Visual Identity by YATING LIU
Visual Identity by YATING LIU

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

YATING LIU Unicorn Rebrand
YATING LIU Unicorn Rebrand

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image attributions can be found in the Image Credits Section.

YATING LIU Visual Identity
YATING LIU Visual Identity

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Yating LiuBrand Logo
Yating LiuBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Details on photo contributions are located in the Image Credits Section.

Design Interviews
YATING LIU Interview

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Design Newswire
Unicorn Rebrand Visual Identity Press Releases

Access press releases crafted for Unicorn Rebrand in these languages: English.


Press Kit
Unicorn Rebrand Visual Identity Media Articles

For immediate use: Unicorn Rebrand articles, available in languages such as Arabic (Standard), Hindi, English, French, Spanish, Italian, German, Dutch, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Turkish, Korean and Russian, to enrich your content.


Unique Properties

"Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.

Tags

Logo, visual identity, branding, corporate identity, graphic design, food identity, New York

Production Technology

The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.

Design Challenge

This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.

Project Duration

The project started in July 2021 and finished in September 2021 in Beijing, China.

Operation Flow

The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.

Research

The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.

Inspiration

This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.

Project Overview

Unicorn Rebrand Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit YATING LIU.

 Award Logo
Iron Recognition

YATING LIU was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Unicorn Rebrand Visual Identity.

DesignPRWire
YATING LIU Press Releases

Journalists and media members can enrich their content with our press releases on YATING LIU, available for free use. Instantly access 1 press releases, available exclusively for journalists.


Unicorn Taco Unveils Vibrant Rebranding Project by YATING LIU

YATING LIU transforms Unicorn Taco's visual identity with a lively and bold rebranding, appealing to a youthful audience, completed in September 2021 in Beijing, China.


Newsroom
YATING LIU Newsroom

Unlock a treasure trove of award-winning designs by accessing YATING LIU Newsroom.

You are currently viewing Media Showcase № 154412. Explore YATING LIU's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. This is Press Kit / Media Showcase 154412 featuring the Unicorn Rebrand. For more in-depth materials, see Newsroom 327935.

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