Unicorn Rebrand

Visual Identity for Yating Liu

Designer Yating Liu has refreshed a New York Mexican food truck's brand in an experimental project. The design uses vibrant colors and badges to appeal to young students. In the logo, "Uni" represents university, while "Corn" stands for Tacos. The unicorn theme, popular among youth, fits with the brand's weekly introduction of new flavors. The logo creatively combines elements following Spanish grammar. Menu items also include college-related terms, ensuring a unified visual system tied to the brand's essence.

Download Press Kit № 154412

Download Press Kit № 154412 Visual Identity for Yating Liu by YATING LIU to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Unicorn Rebrand by YATING LIU

Download 1800 Pixels JPEG Image.

Visual Identity by YATING LIU

Download 1800 Pixels JPEG Image.

YATING LIU Unicorn Rebrand

Download 1800 Pixels JPEG Image.

YATING LIU Visual Identity

Download 1800 Pixels JPEG Image.

Yating LiuBrand Logo

Download 1800 Pixels JPEG Image.

YATING LIU Interview

Complimentary Journalist Resource: Obtain an interview with YATING LIU, approximately 612 words, to enrich your articles. Free download available now. Access YATING LIU Interview Now.

Unicorn Rebrand Visual Identity Press Releases

For Unicorn Rebrand, we offer press releases in multiple languages, including: English.

Unicorn Rebrand Visual Identity Media Articles

Utilize our prepared articles to feature Unicorn Rebrand, available in the languages: Arabic (Standard), Hindi, English, French, Spanish, Italian, German, Dutch, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Turkish, Korean and Russian.

Unique Properties

"Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.

Tags

Logo, visual identity, branding, corporate identity, graphic design, food identity, New York

Production Technology

The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.

Design Challenge

This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.

Project Duration

The project started in July 2021 and finished in September 2021 in Beijing, China.

Operation Flow

The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.

Research

The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.

Inspiration

This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.

Project Overview

Unicorn Rebrand Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit YATING LIU.

Iron Recognition

YATING LIU was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Unicorn Rebrand Visual Identity.

YATING LIU Press Releases

Explore the world of YATING LIU through our press releases, designed for media members to use freely and enrich your content. Instantly access 1 press releases, available exclusively for journalists.

Unicorn Taco Unveils Vibrant Rebranding Project by YATING LIU

YATING LIU transforms Unicorn Taco's visual identity with a lively and bold rebranding, appealing to a youthful audience, completed in September 2021 in Beijing, China.

YATING LIU Newsroom

Find inspiration and award-winning creativity within the YATING LIU Newsroom.