Base

Visual Identity for Lance Francisco

Base is a Singaporean brand redefining Chinese religious goods with a modern yet culturally rooted identity. Inspired by Chinese knotting, the logo weaves tradition and contemporary design, subtly incorporating the letter B. Repetitive patterns symbolize generational continuity, while a refined black, red, and gold palette reflects spirituality and prosperity. Through cohesive branding and thoughtful packaging, Base ensures tradition remains relevant for future generations.

Download Press Kit № 169785

Download Press Kit № 169785 Visual Identity for Lance Francisco by Lance Francisco to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Base by Lance Francisco

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Visual Identity by Lance Francisco

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Lance Francisco Base

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Lance Francisco Visual Identity

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Lance Francisco Designer Portrait Photo

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Lance FranciscoBrand Logo

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Unique Properties

Base’ visual identity modernizes Chinese religious goods while staying true to cultural heritage. The logo subtly incorporates the letter "b" within a woven structure inspired by Chinese knotting, symbolizing continuity and legacy. Repetitive patterns reflect the cyclical nature of belief, where beginnings and endings are intertwined. A refined color palette of black, red, and gold balances elegance with tradition, creating a distinctive, meaningful, and contemporary brand presence.

Tags

Chinese religious goods, modern tradition, visual identity, cultural branding, packaging design, woven patterns, heritage meets modern, brand identity, Base Genesis, Singapore design

Production Technology

The visual identity was developed using a combination of digital design and traditional cultural research. The logo and patterns were created using vector-based design software, ensuring precision and scalability. A modern woven-style graphic system was developed to mirror the cyclical nature of Chinese traditions. The color palette was carefully calibrated for both digital and print applications, maintaining consistency across packaging, website, and brand materials.

Design Challenge

The main challenge was balancing cultural authenticity with modern aesthetics. Traditional religious goods often feature intricate, ornate designs, while contemporary branding leans toward minimalism. Finding a middle ground required deep research into historical motifs and modern design principles. Another challenge was ensuring the design resonated across generations, from older practitioners to younger consumers seeking a refined, meaningful connection to their heritage.

Project Duration

The project began in August 2024 and was developed in Shanghai, China for Singapore.

Operation Flow

The identity system is designed for seamless integration across touchpoints, creating a cohesive brand experience. The woven pattern and color palette ensure immediate recognition, while the scalable logo adapts to various formats without losing clarity. The packaging enhances the ritual experience by balancing tradition with modern aesthetics, making religious goods more visually appealing and accessible for a new generation.

Research

The research combined cultural studies, consumer insights, and material exploration. The objective was to modernize Chinese religious goods while respecting tradition. Methods included analyzing historical artifacts, conducting interviews with religious practitioners, and studying contemporary design trends. Insights revealed a gap in the market for a refined, modern approach. The resulting identity system bridges heritage and contemporary aesthetics, making traditional products relevant to today’s audience.

Inspiration

The design draws inspiration from the intricate craft of Chinese knotting, an ancient folk art deeply rooted in Buddhism and Taoism, symbolizing unity and good fortune. This motif reflects the interconnectedness of tradition and modernity, aligning with Base' mission to preserve cultural heritage while adapting to contemporary design sensibilities. By reinterpreting traditional patterns with a modern aesthetic, the identity system bridges generations, ensuring cultural relevance.

Project Overview

Base Visual Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Lance Francisco.

Bronze Recognition

Lance Francisco was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Base Visual Identity.

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