Milk Beer Packaging
Miok

Milk Beer Packaging for Miok

The brand identity design and packaging design for Miok is adventurous, creative, and joyful. The concept of Miok's brand identity is "Mixing", which represents the mix of milk and beer. Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Iris Fan 2024 Professional Silver Press Kit № 155700

Download Press Kit № 155700

Download Press Kit № 155700 Milk Beer Packaging for Miok by Iris Fan to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Miok by Iris Fan
Miok by Iris Fan

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Milk Beer Packaging by Iris Fan
Milk Beer Packaging by Iris Fan

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Iris Fan Miok
Iris Fan Miok

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Iris Fan Milk Beer Packaging
Iris Fan Milk Beer Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

MiokBrand Logo
MiokBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Design Newswire
Miok Milk Beer Packaging Press Releases

Press releases for Miok are now accessible in these languages: English.


Press Kit
Miok Milk Beer Packaging Media Articles

Leverage our ready-to-publish articles on Miok, offered in a range of languages: Indonesian, English, German, Dutch, Portuguese, French, Turkish, Russian, Korean, Hindi, Arabic (Standard), Spanish, Italian, Chinese (Mandarin) and Japanese.


Unique Properties

Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.

Tags

Mixing, Milk Beer, Packaging, Can, Miok

Production Technology

The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market. Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.

Design Challenge

One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.

Project Duration

The project started in May 2021 in Hang Zhou, China, and finished in March 2022

Operation Flow

The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.

Research

The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.

Inspiration

The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.

Image Credits

Chinese Logotype Design / Guohao Yuan Photography & Video / Hejun Zhang Packaging Execution / Fan Fan Motion Graphic Editing / Wenhui Gao

Project Overview

Miok Milk Beer Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Iris Fan was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Miok Milk Beer Packaging.

DesignPRWire
Iris Fan Press Releases

Numerous press releases on Iris Fan and their achievements are at your disposal, inviting press members to use them freely in their coverage. 1 press releases are now available for immediate access by journalists.


Introducing Miok: A Creative Blend of Milk and Beer in Innovative Packaging Design

Discover the adventurous and joyful packaging design inspired by the unique spirit of Miok, a milk beer brand that brings a new combination of sweet and sour flavors to the market.


Newsroom
Iris Fan Newsroom

Visit Iris Fan Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 155700. Dive into Iris Fan's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are now viewing Press Kit / Media Showcase 155700 on Miok. For more details, access Newsroom 349955.

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