Logo and Visual Identity System
Heu 70th Anniversary

Logo and Visual Identity System for Harbin Engineering University

This design successfully showcases the 70 year development history of the school. Through data study and campus research, it innovatively employs the method of using totems to express the storyline of the narrative. It integrates elements of the school's historical culture and scientific research technology. The images are simplified into symbols and reorganized to convey the message. Combined with wavy lines, it forms a solemn 70 logo, enhancing readability in the design communication. It presents the school's unique charm and outstanding achievements to the world.

Li Tiebin 2024 Professional Silver Press Kit № 158079

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Download Press Kit № 158079 Logo and Visual Identity System for Harbin Engineering University by Li Tiebin to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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HEU 70th Anniversary by Li Tiebin
HEU 70th Anniversary by Li Tiebin

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. To identify photo contributors, visit the Image Credits Section.

Logo and Visual Identity System by Li Tiebin
Logo and Visual Identity System by Li Tiebin

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Consult the Image Credits Section for information on photo credits.

Li Tiebin HEU 70th Anniversary
Li Tiebin HEU 70th Anniversary

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Li Tiebin Logo and Visual Identity System
Li Tiebin Logo and Visual Identity System

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Li Tiebin Designer Portrait Photo
Li Tiebin Designer Portrait Photo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Harbin Engineering UniversityBrand Logo
Harbin Engineering UniversityBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Design Newswire
Heu 70th Anniversary Logo and Visual Identity System Press Releases

Discover our press releases for Heu 70th Anniversary available in the following languages: English.


Press Kit
Heu 70th Anniversary Logo and Visual Identity System Media Articles

Our Heu 70th Anniversary articles are prepped and available in these languages: English, Spanish, French, Italian, German, Dutch, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Turkish, Korean, Russian, Arabic (Standard) and Hindi, ready for your use.


Unique Properties

In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.

Tags

Logo, Visual Identity, Brand, Anniversary Celebration, University

Production Technology

Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.

Design Challenge

Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.

Project Duration

The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.

Operation Flow

The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.

Research

The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.

Inspiration

The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.

Image Credits

Li Tiebin, 2022.

Project Overview

Heu 70th Anniversary Logo and Visual Identity System has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Li Tiebin Designer Portrait Photo Award Logo
Silver Recognition

Li Tiebin was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Heu 70th Anniversary Logo and Visual Identity System.

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Li Tiebin Press Releases

We provide a series of press releases on Li Tiebin that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 1 press releases are available right now.


Heu 70th Anniversary Logo and Visual Identity System Unveiled by Li Tiebin

Renowned designer Li Tiebin unveils the captivating logo and visual identity system for Harbin Engineering University's 70th anniversary, integrating historical elements and campus culture into a symbolic design.


Li Tiebin Designer Portrait Photo
Li Tiebin Newsroom

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