Heu 70th Anniversary
Logo and Visual Identity System for Harbin Engineering University
This design successfully showcases the 70 year development history of the school. Through data study and campus research, it innovatively employs the method of using totems to express the storyline of the narrative. It integrates elements of the school's historical culture and scientific research technology. The images are simplified into symbols and reorganized to convey the message. Combined with wavy lines, it forms a solemn 70 logo, enhancing readability in the design communication. It presents the school's unique charm and outstanding achievements to the world.
Download Press Kit № 158079
Download Press Kit № 158079 Logo and Visual Identity System for Harbin Engineering University by Li Tiebin to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
HEU 70th Anniversary by Li Tiebin
Download 1800 Pixels JPEG Image.
Logo and Visual Identity System by Li Tiebin
Download 1800 Pixels JPEG Image.
Li Tiebin HEU 70th Anniversary
Download 1800 Pixels JPEG Image.
Li Tiebin Logo and Visual Identity System
Download 1800 Pixels JPEG Image.
Li Tiebin Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Harbin Engineering UniversityBrand Logo
Download 1800 Pixels JPEG Image.
Heu 70th Anniversary Logo and Visual Identity System Press Releases
Our Heu 70th Anniversary press releases are ready in languages: English, for your convenience.
Heu 70th Anniversary Logo and Visual Identity System Media Articles
For immediate use: Heu 70th Anniversary articles, available in languages such as English, Spanish, French, Italian, German, Dutch, Chinese (Mandarin), Portuguese, Indonesian, Japanese, Turkish, Korean, Russian, Arabic (Standard) and Hindi, to enrich your content.
Unique Properties
In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Tags
Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology
Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge
Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Project Duration
The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow
The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Research
The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration
The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Image Credits
Li Tiebin, 2022.
Project Overview
Heu 70th Anniversary Logo and Visual Identity System has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Li Tiebin was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Heu 70th Anniversary Logo and Visual Identity System.
Li Tiebin Press Releases
Our press releases on Li Tiebin and their work are made freely available for press members looking to add depth to their content. Available now: 1 press releases ready for immediate access by journalists.
Heu 70th Anniversary Logo and Visual Identity System Unveiled by Li Tiebin
Renowned designer Li Tiebin unveils the captivating logo and visual identity system for Harbin Engineering University's 70th anniversary, integrating historical elements and campus culture into a symbolic design.
Li Tiebin Newsroom
Li Tiebin Newsroom is your gateway to exploring acclaimed design and award-winning works.
