Chinese Liquor Packaging
Inheritance

Chinese Liquor Packaging for Easyou brand design

This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing heaven is round, earth is square, add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.

Ruohan Li 2024 Partnership Silver Press Kit № 158092

Download Press Kit № 158092

Download Press Kit № 158092 Chinese Liquor Packaging for Easyou brand design by Ruohan Li to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Heritage by Ruohan Li
Heritage by Ruohan Li

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Chinese Liquor Packaging by Ruohan Li
Chinese Liquor Packaging by Ruohan Li

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Ruohan Li Heritage
Ruohan Li Heritage

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Ruohan Li Chinese Liquor Packaging
Ruohan Li Chinese Liquor Packaging

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Easyou Design Design Team Photo
Easyou Design Design Team Photo

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Easyou brand designBrand Logo
Easyou brand designBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Easyou Design Corporate Logo
Easyou Design Corporate Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Design Newswire
Inheritance Chinese Liquor Packaging Press Releases

Press resources for Inheritance are offered in several languages: English.


Press Kit
Inheritance Chinese Liquor Packaging Media Articles

Our Inheritance articles are prepped and available in these languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Turkish, Korean, Russian, Hindi and Arabic (Standard), ready for your use.


Unique Properties

Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.

Tags

Packaging design,Liquor packaging design,Glass material packaging,Deluxe box design,Illustration,Su Dongpo image,Three Su‘s culture

Production Technology

Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.

Design Challenge

This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.

Project Duration

The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.

Operation Flow

The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.

Research

The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.

Inspiration

The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.

Project Overview

Inheritance Chinese Liquor Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Ruohan Li.

Easyou Design Design Team Photo Award Logo
Silver Recognition

Ruohan Li was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Inheritance Chinese Liquor Packaging.

DesignPRWire
Ruohan Li Press Releases

Discover Ruohan Li's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 1 press releases today.


Inheritance: Honoring Three Sūs Culture Through Chinese Liquor Packaging

Ruohan Li's "Three Sūs' Family Tradition" Liquor Packaging Pays Homage to Chinese Cultural Heritage


Easyou Design Design Team Photo
Ruohan Li Newsroom

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You are currently viewing Media Showcase № 158092. Visit Ruohan Li's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are currently viewing Press Kit / Media Showcase 158092 for the Inheritance, with further content available in Newsroom 352817.

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