Love is Invisible
Packaging for Super Joey Foundation
Discrimination against Asians has increased in the U.S. during the pandemic. The design concept of Love is Invisible is especially based on the concept of water tolerance in Asian culture, to show that the love between people is invisible, which can eliminate discrimination and remove barriers. Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities across the country. The Tsddesign team designed the T-shirts and packaging that young volunteers of different races will wear across the country from the Love is Invisible collection.
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Love is Invisible by KE EN
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Packaging by KE EN
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KE EN Love is Invisible
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KE EN Packaging
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KE EN Designer Portrait Photo
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Super Joey FoundationBrand Logo
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Love is Invisible Packaging Press Releases
Discover our press releases for Love is Invisible available in the following languages: English.
Love is Invisible Packaging Media Articles
We provide articles ready for publication on Love is Invisible, offered in several languages: Italian, Spanish, German, Chinese (Mandarin), Dutch, French, Portuguese, Korean, Indonesian, Japanese, Russian, Hindi, Turkish, Arabic (Standard) and English.
Unique Properties
Love Is Invisible is a public welfare activity launched by the Super Joey Foundation in nearly 20 cities in the United States in 2022. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Tsddesign team created T-shirts and packaging designs based on this, in the United States, young volunteers of different races and skin colors will wear the 'Love is Invisible' series of products to promote this concept in public welfare activities.
Tags
About love, Asian culture, blue and white porcelain, water, invisible.
Production Technology
Cylindrical paper outer packaging, pure cotton clothing
Design Challenge
With the unique water pattern in Asian culture, combined with the artistic expression of blue and white porcelain, it can naturally express the English font of "love is invisible".
Project Duration
Creation time and place: July 2021 to December 2021 Los Angeles, California, USA
Operation Flow
Shape the cotton-printed T-shirt coupons into circles and put them in a cylindrical outer package for easy portability. Meanwhile, the square carton is the container for the cotton hoodie.
Research
Research for advocacy against Asian discrimination: 1. How to find resonance in Eastern and Western cultures? 2. How to express the concept of "love" that can be recognized in both Eastern and Western cultures? 3. The study of artistic expression.
Inspiration
Due to Covid-19, discrimination against Asians has increased in the United States. The design idea of Love is Invisible is specially based on the concept of 'water tolerance' in Asian culture to show that love between people is invisible and can eliminate discrimination, to eliminate barriers. Funds from the sale of this product will be used to care for children with cancer in the United States. Super Joey Foundation firmly believes that love is invisible, and no child should fight cancer alone!
Project Overview
Love is Invisible Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit KE,EN.
Silver Recognition
KE,EN was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Love is Invisible Packaging.
KE,EN Press Releases
Discover KE,EN's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 3 press releases, available exclusively for journalists.
Super Joey Foundation Launches "Love is Invisible" Campaign to Combat Discrimination
Super Joey Foundation introduces "Love is Invisible," a public welfare campaign to combat discrimination and support children with cancer across the United States.
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