Extra Melty Upgrade
Mint Package for ShinyBay Design
The design team revolved around the idea of melting snow, symbolizing the product's stress relieving properties. It was requested to retain recognizable brand elements such as the extra logo and the swoosh, hence we visually evolved the swoosh into ski run to build the scene where the cartoon character can have fun in to echo the theme. It is noticeable that the fruit played more than a flavor hint, but a vivid snowboard, which completed the storytelling. It would imagine the moment of tasting the mints brings a skiing-like experience in the mouth as well as in consumers' mind.
Download Press Kit № 160786
Download Press Kit № 160786 Mint Package for ShinyBay Design by ShinyBay Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Extra Melty Upgrade by ShinyBay Design
Download 1800 Pixels JPEG Image.
Mint Package by ShinyBay Design
Download 1800 Pixels JPEG Image.
ShinyBay Design Extra Melty Upgrade
Download 1800 Pixels JPEG Image.
ShinyBay Design Mint Package
Download 1800 Pixels JPEG Image.
Extra Melty Upgrade Mint Package Press Releases
Our Extra Melty Upgrade press releases are ready in languages: English, for your convenience.
Extra Melty Upgrade Mint Package Media Articles
For immediate use: Extra Melty Upgrade articles, available in languages such as Dutch, Russian, Korean, English, Indonesian, Spanish, German, Portuguese, French, Italian, Chinese (Mandarin), Japanese, Turkish, Arabic (Standard) and Hindi, to enrich your content.
Unique Properties
Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product. It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow. You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling. We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
Tags
IP integration, Visual assets enhancement, Brand identity, Consumer interaction
Design Challenge
We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
Project Duration
6 months in Shanghai,China
Inspiration
The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
Image Credits
ShinyBay Design
Project Overview
Extra Melty Upgrade Mint Package has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
ShinyBay Design was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Extra Melty Upgrade Mint Package.
ShinyBay Design Press Releases
Explore the world of ShinyBay Design through our press releases, designed for media members to use freely and enrich your content. Press members can now immediately access 1 press releases.
Extra Melty Upgrade Unveiled by Designer Cindy Fu
Designer Cindy Fu unveils the Mint Package, a stress-relieving design concept inspired by the idea of 'melting snow'.
ShinyBay Design Newsroom
ShinyBay Design Newsroom is your gateway to exploring acclaimed design and award-winning works.
