Communication Design
Cats in a Box

Communication Design for Adote Um Gatinho

The design team campaign ingeniously combined bold illustrations with a cheerful atmosphere, aiming to debunk covid-19 myths and promote cat adoption. Research-driven, it uncovered misconceptions, leading to impactful messaging and product line development. Through a vibrant marketing approach and a successful charity bazaar, the campaign not only raised funds but also challenged societal beliefs, fostering a more informed and compassionate community.

Daniel da Hora 2024 Professional Iron Press Kit № 161093

Download Press Kit № 161093

Download Press Kit № 161093 Communication Design for Adote Um Gatinho by Daniel da Hora to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Cats in a Box by Daniel da Hora
Cats in a Box by Daniel da Hora

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Communication Design by Daniel da Hora
Communication Design by Daniel da Hora

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Daniel da Hora Cats in a Box
Daniel da Hora Cats in a Box

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

Daniel da Hora Communication Design
Daniel da Hora Communication Design

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

Adote Um GatinhoBrand Logo
Adote Um GatinhoBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.

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Daniel da Hora Interview

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Cats in a Box Communication Design Press Releases

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Cats in a Box Communication Design Media Articles

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Unique Properties

It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc. But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.

Tags

Cat, Pets, Adoption, Illustration, Color

Production Technology

It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.

Design Challenge

How to touch people about the serious and sensitive subject of abandoned kittens at the country.

Project Duration

The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.

Research

The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.

Inspiration

During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.

Image Credits

Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.

Project Overview

Cats in a Box Communication Design has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

 Award Logo
Iron Recognition

Daniel da Hora was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Cats in a Box Communication Design.

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Daniel da Hora Press Releases

Discover Daniel da Hora's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 3 press releases today.


Cats in a Box: A Creative Campaign to Support Abandoned Cats in Brazil

Daniel da Hora's "Cats in a Box" campaign creatively addresses the surge in abandoned cats during the pandemic, debunking myths and promoting adoption while raising funds for a local NGO. The project commenced in October 2021 in São Paulo, Brazil, and continues to impact society through its ongoing product sales.


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