Visual Identity
Y Design

Visual Identity for Yunnan Tech and Besiness University

Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric Y letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.

Lin Hai 2024 Partnership Iron Press Kit № 161257

Download Press Kit № 161257

Download Press Kit № 161257 Visual Identity for Yunnan Tech and Besiness University by Lin Hai to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Y Design by Lin Hai
Y Design by Lin Hai

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The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Visual Identity by Lin Hai
Visual Identity by Lin Hai

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image Credits Section holds all necessary photo accreditation details.

Lin Hai Y Design
Lin Hai Y Design

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

Lin Hai Visual Identity
Lin Hai Visual Identity

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Yunnan Tech and Besiness UniversityBrand Logo
Yunnan Tech and Besiness UniversityBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Y Design Visual Identity Press Releases

Discover our press releases for Y Design available in the following languages: English.


Press Kit
Y Design Visual Identity Media Articles

Our Y Design articles are prepped and available in these languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Japanese, Turkish, Korean, Russian, Indonesian, Arabic (Standard) and Hindi, ready for your use.


Unique Properties

Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.

Tags

Variable, Studio, Monkey King, Optical Illusion, Y

Production Technology

The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.

Design Challenge

The biggest challenge of this design was to create a variable character from a simple Y element.

Project Duration

The project started in March 2023 in Kunming and finished in May 2023 in Kunming

Operation Flow

Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.

Research

Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.

Inspiration

This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.

Image Credits

Optional Image #3: Illustrator LinHai, Texture, 2023.

Project Overview

Y Design Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

 Award Logo
Iron Recognition

Lin Hai was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Y Design Visual Identity.

DesignPRWire
Lin Hai Press Releases

Journalists and media members can enrich their content with our press releases on Lin Hai, available for free use. Now available: Immediate access to 2 press releases for journalists.


Y Design Inspired by the 72 Changes of the Monkey King

A' Design Award Winner Y Design by Lin Hai, Kunming, China


Newsroom
Lin Hai Newsroom

Dive into Lin Hai Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 161257. Discover everything Lin Hai has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. Currently viewing: Press Kit / Media Showcase 161257 for Y Design. For extended content, visit Newsroom 222981.

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