Y Design
Visual Identity for Yunnan Tech and Besiness University
Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric Y letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
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Download Press Kit № 161257 Visual Identity for Yunnan Tech and Besiness University by Lin Hai to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Y Design by Lin Hai
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Visual Identity by Lin Hai
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Lin Hai Y Design
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Lin Hai Visual Identity
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Yunnan Tech and Besiness UniversityBrand Logo
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Y Design Visual Identity Press Releases
Our Y Design press releases are ready in languages: English, for your convenience.
Y Design Visual Identity Media Articles
Ready-to-feature articles on Y Design are available in these languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Japanese, Turkish, Korean, Russian, Indonesian, Arabic (Standard) and Hindi, for your convenience.
Unique Properties
Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Tags
Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology
The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge
The biggest challenge of this design was to create a variable character from a simple Y element.
Project Duration
The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow
Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Research
Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration
This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Image Credits
Optional Image #3: Illustrator LinHai, Texture, 2023.
Project Overview
Y Design Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Lin Hai was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Y Design Visual Identity.
Lin Hai Press Releases
Journalists and media members can enrich their content with our press releases on Lin Hai, available for free use. 2 press releases are now available for immediate access by journalists.
Y Design Inspired by the 72 Changes of the Monkey King
A' Design Award Winner Y Design by Lin Hai, Kunming, China
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