Ubo
Shampoo Series for Banwea Brand Design (Shanghai) Co., Ltd.
Ubo advocates a pure and simple lifestyle. The product expresses the brand value with simple and pure product packaging. The fast-paced urban life makes modern people exhausted, so they hope that life can be simpler and abandon unnecessary decorations. The iconic oval visual symbol is presented through the cutting of lines and surfaces with simple lines. This visual symbol runs through the entire product packaging. It not only gives Ubo shampoo a unique appearance, but also highlights the brand's unlimited expression of washing and care products in form.
Download Press Kit № 161666
Download Press Kit № 161666 Shampoo Series for Banwea Brand Design (Shanghai) Co., Ltd. by Houcai Wang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Ubo by Houcai Wang
Download 1800 Pixels JPEG Image.
Shampoo Series by Houcai Wang
Download 1800 Pixels JPEG Image.
Houcai Wang Ubo
Download 1800 Pixels JPEG Image.
Houcai Wang Shampoo Series
Download 1800 Pixels JPEG Image.
Houcai Wang Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Banwea Brand Design Shanghai Co Ltd Brand Logo
Download 1800 Pixels JPEG Image.
Ubo Shampoo Series Press Releases
Access press releases crafted for Ubo in these languages: English.
Unique Properties
Original geometric figures, circles, rectangles, etc. are everywhere, showing classic geometric beauty. Ubo advocates a pure and simple lifestyle. The fast-paced life in the city has made modern people exhausted, so they hope that life can be simpler and return to its true beauty. The product packaging reflects this spirit. Through the cutting of lines and surfaces, it presents the iconic oval visual symbol, which embodies simplicity and purity, and the product is easy to identify.
Tags
Ubo, Ubo shampoo series products , bottle design , packaging design, care products, shampoo
Production Technology
pe material has higher chemical resistance and excellent impact resistance than other materials such as pet, so it is suitable for storing chemical products such as cosmetics and detergents. In addition, the manufacturing cost of plastic bottles made of pe is relatively low and easy to produce and process.
Design Challenge
How to save consumers the energy to find ideal products is the key challenge in this case. The unique bottle shape forms a clear visual symbol that carries through the entire product range. Product packaging can express the value of the brand in a minimalist and beautiful way.
Project Duration
The project started in Shanghai on April 3, 2022, and the design was completed in Shanghai on May 20, 2022. sale on September 3, 2022.
Operation Flow
Open the pump head and press to use
Research
In addition to the simple shape of the Ubo shampoo series products, the design of the bottle body incorporates cut-through surfaces. This design point not only emphasizes the simplicity and beauty of the appearance, but also focuses on the user experience. Through the unique face cutting, the product feels more comfortable in the hand, making the user more comfortable during use and enhancing the practicality of the product. It is also the visual symbol of the product.
Inspiration
Primitive geometric figures, such as circles, triangles, rectangles, etc., are the most common forms, ranging from capsules, earrings, teacups, pots, to industrial equipment, spacecraft, universe and celestial bodies. They are the most basic forms of all objects, showing a classic Geometric beauty extends from this basic figure to various shapes. Simple and easy to remember and recognize
Image Credits
Image #No1 Designer Wang Houcai, ubo, 2024. Image #No2 Designer Wang Houcai, ubo, 2024. Image #No3 Designer Wang Houcai, ubo, 2024. Image #No4 Designer Wang Houcai, ubo, 2024. Video Credits: Wang Houcai, 2024
Project Overview
Ubo Shampoo Series has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Houcai Wang was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Ubo Shampoo Series.
Houcai Wang Press Releases
Our press releases on Houcai Wang and their work are made freely available for press members looking to add depth to their content. Press members can now immediately access 2 press releases.
Ubo Shampoo Series by Houcai Wang Wins Bronze at 2025 A' Packaging Design Awards for Minimalist Geometric Aesthetic
Shanghai-based designer Houcai Wang's Ubo Shampoo Series, inspired by primitive geometric forms and advocating a pure, simple lifestyle, has been awarded the Bronze A' Packaging Design Award 2025 for its innovative, easily recognizable oval packaging that enhances both visual appeal and user experience.
Houcai Wang Newsroom
Find inspiration and award-winning creativity within the Houcai Wang Newsroom.
