Anthropology Chinese Textbook
Graphics Design for Biejing Lab
This is a key textbook in American universities, covering research methods, human evolution, and cultural development. The cover blends the letter A with the Chinese character for human, featuring an ape's leg and a modern human's leg to symbolize evolution and East-West fusion. This minimalist design highlights humanity's journey from primitive to modern, emphasizing growth in self-awareness and cultural development.
Download Press Kit № 164213
Download Press Kit № 164213 Graphics Design for Biejing Lab by Xu Tang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Anthropology Chinese Textbook by Xu Tang
Download 1800 Pixels JPEG Image.
Graphics Design by Xu Tang
Download 1800 Pixels JPEG Image.
Xu Tang Anthropology Chinese Textbook
Download 1800 Pixels JPEG Image.
Xu Tang Graphics Design
Download 1800 Pixels JPEG Image.
Xu Tang Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Biejing LabBrand Logo
Download 1800 Pixels JPEG Image.
Anthropology Chinese Textbook Graphics Design Press Releases
Our Anthropology Chinese Textbook press releases are ready in languages: English, for your convenience.
Unique Properties
Anthropology is the standard textbook for anthropology in American universities, now in its 13th edition Chinese version. It explores research methods in anthropology, the evolution from early mammals to modern humans, and the development and evolution of cultures. The Cover Graphic Design of this book revolves around the following points: 1.The Cultural Significance of the Letter A and the Chinese Character Human, The first letter of Anthropology is A, while the first character of its Chinese counterpart is Human . The graphic design combines these two elements by depicting one leg of an ape-like creature and one leg of a modern human, creating an image of walking. The letter A represents the Western scientific system as a Latin letter, while the character Human symbolizes the deep philosophical and cultural roots of the East. This combination not only represents human evolution but also symbolizes the dual nature of anthropology as a discipline, hinting at the convergence and fusion of global cultures. 2.The Symbolic Leap Behind the Design: The concept of a leap is emphasized, not only as a physical transformation but also as a leap in human self-awareness and cultural development. This transition from primitive to modern times showcases the great changes humanity has undergone across time and space. The design is simple yet powerful, effectively suggesting this multifaceted leap. 3.Balancing Visual Memory with Professionalism: The minimalist design enhances the reader's visual memory, allowing them to quickly identify the book on a shelf. This visual symbol not only strengthens the memory point but also resonates with the theme of the book. At the same time, the clean design reflects the professionalism and authority of an academic textbook.
Tags
Anthropology Graphics Design
Production Technology
Paper: Special paper lamination Printing: Black ink and hot stamping
Design Challenge
The design of this book revolves around the following points: 1.The Cultural Significance of the Letter A and the Chinese Character Human: The first letter of Anthropology is A, while the first character of its Chinese counterpart is Human. The graphic design combines these two elements by depicting one leg of an ape-like creature and one leg of a modern human, creating an image of walking. The letter A represents the Western scientific system as a Latin letter, while the character Human symbolizes the deep philosophical and cultural roots of the East. This combination not only represents human evolution but also symbolizes the dual nature of anthropology as a discipline, hinting at the convergence and fusion of global cultures. 2.The Symbolic Leap Behind the Design: The concept of a leap is emphasized, not only as a physical transformation but also as a leap in human self-awareness and cultural development. This transition from primitive to modern times showcases the great changes humanity has undergone across time and space. The design is simple yet powerful, effectively suggesting this multifaceted leap. 3.Balancing Visual Memory with Professionalism: The minimalist design enhances the reader's visual memory, allowing them to quickly identify the book on a shelf. This visual symbol not only strengthens the memory point but also resonates with the theme of the book. At the same time, the clean design reflects the professionalism and authority of an academic textbook.
Project Duration
The project starts in June 2023 in Beijing, China and ends in September 2023 in Beijing, China，Officially published in September 2023 and available for sale
Operation Flow
During the printing process, Chose a textured specialty paper with a laminate finish, which preserves the tactile quality while also providing durability. For the representation of the legs of the great ape, I used gold foil stamping. This not only makes the design more interesting and enhances its texture but also symbolizes humanity's golden past and future.
Research
Facing the Cover Graphic design of such a specialized tutorial book, especially since it is already in its 13th edition, presents significant challenges. Previous editions and similar publications have typically featured a single photograph as the cover, which tends to appear monotonous and homogeneous. Therefore, The goal in the design process is to provide readers with a more enjoyable experience, avoiding dogmatism and making learning fun. It aim to create an interesting and meaningful graphic that conveys the theme while remaining simple enough for most people to understand at a glance, without appearing childish. It should also maintain the academic quality expected of a professional book.
Inspiration
The inspiration came from a photograph of an ape in the book, specifically its furry leg. By drawing and combining graphics with the leg of a modern human. The graphic looks like a person walking, blending the ancient with the modern. It also resembles the first letter of the word Anthropology A as well as the first character of the Chinese word for Anthropology. The graphic not only represents a transition in physical forms but also signifies humanity's self-awareness and cultural development.
Project Overview
Anthropology Chinese Textbook Graphics Design has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Xu Tang.
Silver Recognition
Xu Tang was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Anthropology Chinese Textbook Graphics Design.
Xu Tang Press Releases
Attention press members and journalists: We offer a collection of press releases on Xu Tang and their notable work, available for your unrestricted use. Unlock 2 press releases now, directly accessible to journalists.
Xu Tang's Anthropology Chinese Textbook Cover Wins Silver at 2025 A' Design Awards for Innovative Visual Fusion
Xu Tang's cover design for the 13th edition of the Anthropology Chinese Textbook, published in September 2023 in Beijing, has earned the Silver A' Design Award 2025 for its minimalist yet powerful visual blending of Eastern and Western cultural symbols, symbolizing human evolution and academic excellence.
Xu Tang Newsroom
Access Xu Tang Newsroom for exclusive insights into distinguished design and laureled projects.
