Seek AI

Web Application for Seek AI

Seek AI is on a mission to build AI that can reason over data. What this means for businesses is democratizing data access and break through the information barriers that impede business efficiency. Leveraging proprietary generative AI models and code generation, the simple, accurate and secure platform allows users across organizations to easily request and instantly access vital data. Seek AI aims to eliminate the daily obstacles facing knowledge workers while freeing up data teams by automating routine coding tasks-ultimately optimizing the utilization of organizational data at scale.

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Seek AI by Eric Wu

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Web Application by Eric Wu

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Eric Wu Seek AI

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Eric Wu Web Application

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Unique Properties

Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.

Tags

Generative AI, enterprise application, data analytics

Production Technology

Seek AI utilizes large language models to generate queries.

Design Challenge

The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.

Project Duration

The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.

Operation Flow

With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.

Research

In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.

Inspiration

I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.

Image Credits

Image credit: Eric Wu Video credit: Eric Wu

Project Overview

Seek AI Web Application has been a Iron winner in the Software Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Eric Wu was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Seek AI Web Application.

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