Fragrance Experience Device
Kaorium

Fragrance Experience Device for Scentmatic Inc.

This interactive signage system offering a new way to experience and enjoy fragrances through the fusion of scent and language. Utilizing the AI powered technology Kaorium, which visualizes the characteristics of fragrances, users can delve into their personal perceptions of scents and explore descriptive words that resonate with their impressions. This allows them to discover fragrances that perfectly align with their individual sensibilities.

Toshiharu Kurisu 2025 Enterprise Silver Press Kit № 166218

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Download Press Kit № 166218 Fragrance Experience Device for Scentmatic Inc. by Toshiharu Kurisu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Kaorium by Toshiharu Kurisu
Kaorium by Toshiharu Kurisu

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Acknowledgements for photographs are in the Image Credits Section.

Fragrance Experience Device by Toshiharu Kurisu
Fragrance Experience Device by Toshiharu Kurisu

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

Toshiharu Kurisu Kaorium
Toshiharu Kurisu Kaorium

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Toshiharu Kurisu Fragrance Experience Device
Toshiharu Kurisu Fragrance Experience Device

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Scentmatic Inc Brand Logo
Scentmatic Inc Brand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

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Kaorium Fragrance Experience Device Press Releases

Press releases for Kaorium are now accessible in these languages: English.


Unique Properties

This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents. To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI. Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.

Tags

Kaorium, AI, fragrance, signage, device

Production Technology

Everyone perceives scents differently. Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation. With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.

Design Challenge

When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words. Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.

Project Duration

The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.

Operation Flow

Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean." Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.

Research

In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo. In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction. The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.

Inspiration

This project began with the vision of "enriching people's sensibilities and senses through fragrance." Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently. For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.

Image Credits

Image #1: SCENTMATIC.Inc, Kaorium, 2025. Image #2: SCENTMATIC.Inc, Kaorium, 2025. Image #3: SCENTMATIC.Inc, Kaorium, 2025. Image #4: SCENTMATIC.Inc, Kaorium, 2025. Image #5: SCENTMATIC.Inc, Kaorium, 2025.

Project Overview

Kaorium Fragrance Experience Device has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

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Silver Recognition

Toshiharu Kurisu was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Kaorium Fragrance Experience Device.

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Toshiharu Kurisu Press Releases

We provide a series of press releases on Toshiharu Kurisu that journalists and press members can freely incorporate into their narratives. Journalists can access 1 press releases immediately, ready for your use.


Kaorium by Toshiharu Kurisu Transforms Fragrance Discovery with AI-Powered Sensory Experience

Tokyo-based designer Toshiharu Kurisu unveils Kaorium, an innovative AI-driven fragrance experience device that uses natural language processing to translate scents into descriptive words, making fragrance exploration accessible and engaging for all. Debuting in Japan and now expanding internationally, Kaorium is redefining how people connect with and understand scents in retail, education, and beyond.


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You are currently viewing Media Showcase № 166218. Discover everything Toshiharu Kurisu has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are now viewing the Media Showcase 166218 for Kaorium. You will find further content in Newsroom 362008.

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