Cervinago Rosso
Packaging Design for Azienda Agricola Cerchiara
In the early 1940s, a cinematographic current called "noir" took hold. The main protagonist turned out to be a dark lady, seductive and elegant, wearing dark clothes. The identity represented with the label design is inspired by Billy Wilder’s film "Double Indemnity". Label’s background and typeface lettering of Cervinago recalls the hidden content of the bottle and the dark lady's lipstick. Geographical production area prevails in the other typefaces. Infographics on the back label highlight the main features of the bottle.
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Cervinago Rosso by Luigi Mazzei
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Packaging Design by Luigi Mazzei
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Luigi Mazzei Cervinago Rosso
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Luigi Mazzei Packaging Design
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Luigi Mazzei Designer Portrait Photo
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Azienda Agricola CerchiaraBrand Logo
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Cervinago Rosso Packaging Design Press Releases
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Cervinago Rosso Packaging Design Translations
Bringing Cervinago Rosso closer to you with translations in multiple languages: Verpakkingsontwerp AF, Dizajni I Paketimit SQ, የማሸጊያ ንድፍ AM, تصميم العبوة AR, Փաթեթավորման Դիզայնը Փաթեթավորման HY, Qablaşdırma Dizaynı Qablaşdırma AZ, Ontziak Diseinua Ontzi EU, Дызайн Упакоўкі BE, প্যাকেজিং ডিজাইন BN, Dizajn Ambalaže BS, Дизайнът На Опаковката BG, ထုပ်ပိုးမှုဒီဇိုင်း MY, El Disseny D'envasos CA, Kapangidwe Kazinthu NY, 包装设计 ZH, U Disignu Di Imballaggio CO, Dizajn Ambalaže HR, Obalový Design CS, Emballagedesign DA, Verpakkingsontwerp NL, Paka Dezajno EO, Pakendi Kujundus ET, Pakkaussuunnittelu FI, La Conception De L'emballage FR, Deseño De Envases GL, შეფუთვის დიზაინი KA, Verpackungsdesign DE, Ο Σχεδιασμός Συσκευασίας EL, પેકેજિંગ ડિઝાઇન GU, Konsepsyon Anbalaj HT, Marufi Zane HA, עיצוב אריזה HE, पैकेजिंग डिजाइन पैकेजिंग HI, Csomagolás Kialakítása HU, Desain Kemasan ID, Pacáistithe É Dearadh GA, Nhazi Nkwakọ Ngwaahịa IG, Umbúðahönnun IS, Il Design Dell'imballaggio IT, パッケージデザイン JA, Desain Kemasan JV, ಪ್ಯಾಕೇಜಿಂಗ್ ವಿನ್ಯಾಸವು KN, Қаптаманың Дизайны KK, ការរចនាវេចខ្ចប់ KM, Igishushanyo Mbonera RW, Таңгак Дизайны KY, 포장 디자인 KO, Sêwirana Pakkirinê KU, Packaging Design LA, Verpackungsdesign LB, ການອອກແບບການຫຸ້ມຫໍ່ LO, Pakuotės Dizainas LT, Iepakojuma Dizains LV, Дизајнот На Пакувањето MK, Famolavolana Fonosana MG, Reka Bentuk Pembungkusan MS, പാക്കേജിംഗ് ഡിസൈൻ ML, Disinn Tal-Ippakkjar MT, Hoahoa Takai MI, पॅकेजिंग डिझाइन MR, Баглаа Боодлын Загвар MN, प्याकेजिङ डिजाइन प्याकेजिङ NE, Emballasjedesign NO, ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ OR, ਪੈਕੇਜਿੰਗ ਡਿਜ਼ਾਈਨ ਪੈਕੇਜਿੰਗ PA, طراحی بسته بندی FA, Projekt Opakowania PL, بسته بندۍ ډیزاین PS, Design De Embalagem PT, Designul Ambalajului RO, Дизайн Упаковки RU, پيڪيجنگ ڊيزائن پيڪيجنگ SD, Mamanu Afifi SM, Дизајн Амбалаже SR, Dealbhadh Pacaidh GD, Dhizaini Yekurongedza SN, ඇසුරුම් නිර්මාණය SI, Obalový Dizajn SK, Oblikovanje Embalaže SL, Naqshadaynta Baakadu SO, Moralo Oa Sephutheloana ST, El Diseño De Envases ES, Desain Bungkusan SU, Muundo Wa Ufungaji SW, Förpackningsdesign SV, பேக்கேஜிங் வடிவமைப்பு TA, ప్యాకేజింగ్ డిజైన్ TE, Тарҳи Бастабандӣ TG, การออกแบบบรรจุภัณฑ์ TH, Gaplama Dizaýny Gaplamanyň TK, Ang Disenyo Ng Packaging TL, Ambalaj Tasarımı TR, Төрү Дизайны TT, ئورالما لايىھىلەش ئورالمىنىڭ UG, Дизайн Упаковки UK, پیکیجنگ ڈیزائن پیکیجنگ UR, Qadoqlash Dizayni UZ, Thiết Kế Bao Bì VI, Dylunio Pecynnu CY, Ferpakkingsûntwerp FY, Uyilo Lokupakisha XH, פּאַקקאַגינג פּלאַן YI, Apẹrẹ Apoti YO, Umklamo Wokupakisha ZU, 包裝設計 ZY, Disenyo Sa Packaging CEB, ʻo Ka Hoʻolālā HAW, Packaging Design HMN, Packaging Design EN.
Cervinago Rosso Packaging Design Media Articles
Ready-to-feature articles on Cervinago Rosso are available in these languages: English, Spanish, Chinese (Mandarin), Hindi, French, Dutch, Italian, Japanese, Russian, Turkish, Arabic (Standard), Indonesian, German, Portuguese and Korean, for your convenience.
Unique Properties
Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Tags
wine, label, packaging, Packaging design, brand identity, Cervinago
Production Technology
An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Design Challenge
The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Project Duration
The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Operation Flow
The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Research
Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Inspiration
The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Image Credits
Image#1: Photographer Luigi Mazzei, 2019 Optional Image#1: Photographer Luigi Mazzei, 2019 Optional Image#2: Photographer Luigi Mazzei, 2019 Optional Image#3: Photographer Luigi Mazzei, 2019 Optional Image#4: Photographer Luigi Mazzei, 2019 Image Profile: Photographer Gaetano Gianzi, 2019 Video Credits: Luigi Mazzei, 2019
Project Overview
Cervinago Rosso Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2018 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Luigi Mazzei was recognized with the coveted Bronze A' Design Award in 2019, a testament to excellence of their work Cervinago Rosso Packaging Design.
Luigi Mazzei Press Releases
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Cervinago Rosso: A Noir-Inspired Packaging Design for Wine
Luigi Mazzei's Cervinago Rosso packaging design, inspired by 40s noir movies, captures the playful and utopian values of the product while conveying critical elements, reflecting the wine's quality, territory, and origin.
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