From Caudat
Packaging Design for From CauDat
These packaging designs are really impressive. Simple and familiar icons and mascots give another style of packaging design. The out-of-the-box packaging design requires the use of coffee beans, which makes it easy to word-of-mouth and name the package. Yellow and black are two colors that are difficult to use, it contrasts greatly, using these two colors requires an understanding of how colors are distributed to achieve an impression but not too uncomfortable, the design of the bag. The packaging cleverly uses a lot of space, helping the design to be focused, impressive but still friendly.
Download Press Kit № 122819
Download Press Kit № 122819 Packaging Design for From CauDat by Quyen Vu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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From Caudat by Quyen Vu
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Packaging Design by Quyen Vu
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Quyen Vu From Caudat
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Quyen Vu Packaging Design
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From CauDatBrand Logo
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From Caudat Packaging Design Press Releases
Press releases for From Caudat are now accessible in these languages: English.
From Caudat Packaging Design Media Articles
Explore our ready-to-use articles on From Caudat, available in multiple languages: English, Chinese (Mandarin), Italian, German, French, Portuguese, Spanish, Japanese, Russian, Dutch, Indonesian, Hindi, Korean, Turkish and Arabic (Standard), for your feature stories.
Unique Properties
After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth. The project aims to create an easily word-of-mouth name for packaging designs.
Tags
coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology
Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge
The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Project Duration
2020 - Ho Chi Minh City, Vietnam
Operation Flow
Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Research
We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration
A is the first and highest letter on the used scale that everyone implies is the best. CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale. Inspired by ancient mascots from many different civilizations. In Greek mythology, the owl is the symbol of the goddess of wisdom Athena. The Great Sphinx of Giza Anubis The god of Egypt The design style is inspired by the tattoos of the samoan people
Image Credits
# Main Image: Creative director: Quyen Vu #1 Graphic Designer & Photographer: Vu Agency #2 Graphic Designer & Photographer: Vu Agency #3 Graphic Designer & Photographer: Vu Agency #4 Graphic Designer & Photographer: Vu Agency
Project Overview
From Caudat Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Quyen Vu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work From Caudat Packaging Design.
Quyen Vu Press Releases
Journalists and media members can enrich their content with our press releases on Quyen Vu, available for free use. Immediate access is granted to 1 press releases for all journalists.
CAO HIGH Packaging Design Inspired by Ancient Mascots and Samoan Tattoos Unveiled by Quyen Vu
Quyen Vu, a creative director from Ho Chi Minh City, Vietnam, has unveiled the CAO HIGH packaging design, drawing inspiration from ancient mascots and Samoan tattoos, aiming to create easily word-of-mouth name for packaging designs.
Quyen Vu Newsroom
Access Quyen Vu Newsroom to delve into the world of top-tier design and accolades.
