Flutter

Flower Packaging for My Way Design Company

Flutter aims to reduce the use of environmentally unfriendly products, such as plastic sheets, in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.

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Flutter by Morvarid Hashemi

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Flower Packaging by Morvarid Hashemi

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Morvarid Hashemi Flutter

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Morvarid Hashemi Flower Packaging

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My Way Design CompanyBrand Logo

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Flutter Flower Packaging Press Releases

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Unique Properties

The modern flower packaging design aims to reduce the use of environmentally unfriendly products (such as plastic sheets) in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The design of the product, as part of bionic design, is inspired by butterfly wings, which is evident from the appearance. The letters "m" and "w" (the logo of My Way Design group) are used to shape the butterfly wings.

Tags

Biodegradable, Bionic design, Flower Hanger, Flower Packaging, Conceptual-fantasy model Bag,

Production Technology

For product personalization, holes are provided on the edges of the product for ribbon threading. Ribbons are used to wrap the packaging and bring the two sides (wings) closer together. By allowing the buyer to choose the color and type of ribbon, product variety improves, and the buyer's choice is involved in selecting the color. The design of the top curves, allows for the user's flowers to be visible. A hole at the top of the wings is designed for carrying the bouquet, giving the impression of holding a butterfly and highlighting the product's creative and fantasy design. After several rounds of sampling the initial design, the final die cut began in production with the purchase of Kraft paper.

Design Challenge

The main challenge was not laminating the paper. Paper lamination in the inner layer of the product is a common practice to increase durability and prevent the flower packaging from getting wet. However, this material was not used in this design due to the non-biodegradable nature of plastic lamination. Instead, with the special design and increased thickness of the cardboard, the likelihood of the product tearing is reduced. To prevent the cardboard from getting wet when wrapping the flower stems, tying them with twine is recommended.

Project Duration

The use of biodegradable paper laminate in the interior of the product enhances its functionality and durability in the industry.

Operation Flow

Before wrapping the flowers, the top part of the hanger should be placed on the table with the "m" on the left and the "w" on the right side of the product. The bouquet is wrapped and can optionally be either closed or glued to the inside of the bag. In the section for sealing the flower package, the user's involvement in selecting the ribbon adds a personalized touch to the package. The flower packaging bag is offered in two sizes for small and large bouquets and can ultimately be hung or worn on the wrist to display the butterfly concept through the holes by the user.

Research

Field research was done in flower shops and the Iranian paper market to examine models for bags and the limited flower hanger products made from various materials. There was also, examination of existing designs on various websites, including Pinterest.

Inspiration

The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.

Image Credits

Image #1: Photographer Hossein Karimzadeh, Flutter, 2025. Image #2: Photographer Hossein Karimzadeh, Flutter, 2025. Image #3: Photographer Hossein Karimzadeh, Flutter, 2025. Image #4: Photographer Hossein Karimzadeh, Flutter, 2025. Image #5: Photographer Hossein Karimzadeh, Flutter, 2025.

Project Overview

Flutter Flower Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Morvarid Hashemi was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Flutter Flower Packaging.

Morvarid Hashemi Press Releases

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Morvarid Hashemi's "Flutter" Wins Bronze at A' Design Award for Innovative Eco-Friendly Flower Packaging

Tehran-based designer Morvarid Hashemi has been honored with the Bronze A' Packaging Design Award 2025 for "Flutter," a conceptual-fantasy flower packaging inspired by butterfly wings, which combines ergonomic function, environmental responsibility, and creative personalization to revolutionize the floral industry.

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