Packaging
Snack

Packaging for Dali Foods

The Snack packaging rebranding transforms the visual identity of Haochidian, a well established Chinese snack brand. The design emphasizes a modern, playful approach with bold typography, a smile icon symbolizing joy, and floating visuals that highlight the crispy texture. Unique color palettes differentiate each flavor for easy recognition and strong shelf appeal. Embossed details and spot UV printing add a tactile, premium touch, enhancing consumer engagement. Balancing tradition and modernity, the packaging appeals to both loyal and younger consumers.

Fudesign 2025 Agency Bronze Press Kit № 168316

Download Press Kit № 168316

Download Press Kit № 168316 Packaging for Dali Foods by Fudesign to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Snack by Fudesign
Snack by Fudesign

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Consult the Image Credits Section for information on photo credits.

Packaging by Fudesign
Packaging by Fudesign

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Fudesign Snack
Fudesign Snack

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

Fudesign Packaging
Fudesign Packaging

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image Credits Section holds all necessary photo accreditation details.

Fudesign Design Team Photo
Fudesign Design Team Photo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Dali FoodsBrand Logo
Dali FoodsBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For photo credit information, refer to the Image Credits Section.

Design Newswire
Snack Packaging Press Releases

Availability alert: Press releases for Snack in languages including English.


Unique Properties

The Snack packaging rebranding project presents a fresh identity for Haochidian, a well known Chinese snack brand. The initials Hcd offer a modern and international touch, while a smile icon next to the logo represents happiness and friendliness. Floating visuals of biscuits and ingredients highlight the crispy texture and quality. Bold typography, embossed details, and color coded flavors enhance visibility and create a dynamic shelf presence.

Tags

Haochidian, Snack Packaging, Rebranding, Crispy Biscuit, Modern Design, Bold Typography, Flavor Differentiation, Premium Snack

Production Technology

The packaging uses offset printing with spot UV and embossing techniques to highlight the logo and key visuals. These tactile elements enhance the premium feel of the design. High quality cardboard was selected for its durability and ability to maintain product freshness. A color coded design system distinguishes each flavor, improving recognition for consumers.

Design Challenge

The main challenge was to create a contemporary brand identity for Haochidian without losing its established character. Research on consumer behavior emphasized the importance of bold, engaging visuals and tactile design elements. Balancing the brand’s heritage with modern aesthetics required thoughtful design decisions to ensure functionality and consistency across various packaging formats.

Project Duration

The project started in May 2022 and finished in January 2023 in Shanghai.

Operation Flow

First, analyze the market and understand the current situation Next, perform target analysis to verify what kind of design consumers want. Third, brand analysis, analyze how it has advantages over competing products. Fourth, develop creative ideas. Fifth, Start the design. Make it an original design. Sixth, sample check, color check, etc. Finally, check the finished product.

Research

Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of targets in the market. Package analysis of the Japanese market.

Inspiration

The project was inspired by the goal of rejuvenating Haochidian, a beloved snack brand with over a decade of history. The design aims to connect tradition with modernity, appealing to a younger, style conscious audience while preserving the brand’s heritage. The smile icon symbolizes joy, while vibrant colors and floating elements bring energy and freshness to the brand image.

Image Credits

Photographer: Zhu Jie

Project Overview

Snack Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Fudesign Design Team Photo Award Logo
Bronze Recognition

Fudesign was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Snack Packaging.

DesignPRWire
Fudesign Press Releases

Access a rich repository of press releases on Fudesign, offered to press and media professionals for unrestricted use in their stories. 7 press releases are now available for immediate access by journalists.


Fudesign's Snack Packaging for Haochidian Wins Bronze at 2025 A' Design Award

Fudesign has unveiled a vibrant rebranding of Haochidian's snack packaging, blending tradition with modern appeal to attract younger consumers, and earning the project a Bronze A' Packaging Design Award in 2025 for its innovative use of tactile elements and bold visuals.


Fudesign Design Team Photo
Fudesign Newsroom

Find inspiration and award-winning creativity within the Fudesign Newsroom.

You are currently viewing Media Showcase № 168316. Fudesign's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are now viewing the Media Showcase 168316 for Snack. You will find further content in Newsroom 239915.

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