Mahjong Lucky Coffee
Packaging for Shenzhen Technology Unversity
Their design starts from China's traditional culture and mahjong culture, and considers the current living habits and preferences of young people, combining mahjong culture with daily coffee. The novel coffee packaging promotes consumption and cultural dissemination. It is deeply loved by young people. Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
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Mahjong Lucky Coffee by Wenduan Su
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Packaging by Wenduan Su
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Wenduan Su Mahjong Lucky Coffee
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Wenduan Su Packaging
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Shenzhen Technology UnversityBrand Logo
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Unique Properties
draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Tags
Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology
Mold Injection，Origami
Design Challenge
Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Project Duration
Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow
Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
Research
Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration
Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Overview
Mahjong Lucky Coffee Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Wenduan Su.
Bronze Recognition
Wenduan Su was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Mahjong Lucky Coffee Packaging.
Wenduan Su Newsroom
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