Mahjong Lucky Coffee
Packaging for Shenzhen Technology Unversity
Mahjong Lucky Coffee is a coffee packaging design inspired by mahjong, a traditional Chinese game. Each bag holds one month of coffee, which is equal to two hands of mahjong tiles. One hand is arranged as a winning hand. The second hand is completed by the buyer, because every portion of coffee is drawn like a tile and the pattern stays unknown until the portion is opened. Bold orange and red colors and youthful lettering address young consumers. Two flavors are offered. The packaging turns a daily habit into a game.
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Mahjong Lucky Coffee by Wenduan Su
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Packaging by Wenduan Su
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Wenduan Su Mahjong Lucky Coffee
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Wenduan Su Packaging
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Shenzhen Technology UnversityBrand Logo
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Mahjong Lucky Coffee Packaging Press Releases
For Mahjong Lucky Coffee, find press releases in a variety of languages: English.
Mahjong Lucky Coffee Packaging Translations
Our Mahjong Lucky Coffee translations are now available in a wide range of languages: Cev Kas Fes Kaus Ntim HMN, د کافي بسته بندي PS, Primarna funkcija: Embalaža za kavo SL, Koffieverpakking AF, Embalatge de Cafè OC, Kávécsomagolás HU, Ippakkjar tal-Kafè MT, ကော်ဖီထုပ်ပိုးမှု ဒီဇိုင်း MY, Esasy Funksiýasy: Kofe Gaplamasy TK, Kaffeemballasje NO, Кававая ўпакоўка BE, Chức năng chính: Bao bì Cà phê VI, Ukusonga kwekofu XH, কফী পেকেজিং AS, Kutulukira Kwa Kope la Khofi NY, Kaffi-Verpackung LB, Kafa Pakado EO, Fungsi Utama: Kemasan Kopi JV, Кофе Ябулмасы TT, Kamasan Kopi SU, Paketim Kafeje SQ, Kaffiumbúðir IS, Kaffeemballasje NB, Fakin Kofi HA, የቡና ማሸጊያ AM, කෝපි ඇසුරුම්කරණය SI, Pakiranje kave HR, Սուրճի փաթեթավորում HY, ཀོ་ཕེའི་ཞིབ་ཕྱོགས་བརྟག་དཔྱད། BO, קאווע פאקירונג YI, Ambalaj pentru Cafea RO, Kávové balenie SK, Kafe Ontziratzea EU, אריזת קפה HE, ಕಾಫಿ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Пакување за кафе MK, காபி பேக்கேஜிங் TA, Opakowanie Kawy PL, Pakete sa Kape CEB, कफी प्याकेजिंग NE, Xirmaynta Kafeega SO, Pakêtkirina Qehwe KU, Envasos de Cafè CA, Koffieverpakking NL, Pacaistíocht Caife GD, Mahjong Lucky Coffee SV, کافي پيڪيجنگ SD, Kafé Pyrenda GN, 麻雀好運咖啡 ZY, قاھۋە ئوراملىرى UG, कॉफ़ी पैकेजिंग HI, কফি প্যাকেজিং BN, Упаковка для кофе RU, کافی کی پیکیجنگ UR, Kemasan Kopi ID, Kaffeeverpackung DE, Kahve Ambalajı TR, Coffee Packaging EN, 咖啡包装 ZH, Envasado de café ES, تغليف القهوة AR, Emballage de café FR, Embalagem de Café PT, コーヒーパッケージ JA, 커피 패키지 디자인 KO, Confezione per caffè IT, Кофе қаптамасы KK, Kaupapa Matua: Te Kōpaki Kawhe MI, Kofe Qadoqlash UZ, Кафе опаковка BG, Kahvipakkaus FI, Κύρια Λειτουργία: Συσκευασία Καφέ EL, កាហ្វេម៉ាចង់សំណាង KM, Kofjeferpakking FY, Mosebetsi o Motona: Sepakete sa Kofi ST, कॉफी पॅकेजिंग MR, Kagamitan sa Pagbalot ng Kape TL, Kávový obal Mahjong Lucky Coffee CS, Kifungashio cha Kahawa SW, Afifiga Kofe SM, Pacáistíocht Caife GA, കോഫി പാക്കേജിംഗ് ML, Fonosana Kafe MG, Fonksyon Prensipal: Anbalaj Kafe HT, ਕੌਫੀ ਪੈਕੇਜਿੰਗ PA, Swyddogaeth Sylfaenol: Pecynnu Coffi CY, Kaffeemballage DA, काफी-संवेष्टनम् SA, Kavos pakuotė LT, ყავის შეფუთვა KA, บรรจุภัณฑ์กาแฟ TH, Igikorwa Nyamukuru: Ipaki ya Kawa RW, Iṣẹ́ Pàtàkì: Ìpèsè Kọfí YO, Кофе үчүн таңгак KY, Umsebenzi Oyinhloko: Ukuphakwa Kwekhofi ZU, ບັນຈຸພັນກາເຟ LO, Бастабандии қаҳва TG, Kofe Qablaşdırması AZ, ପ୍ରାଥମିକ କାର୍ଯ୍ୟ: କଫି ପ୍ୟାକେଜିଂ OR, Basa Guru: Kapasi yeKofi SN, కాఫీ ప్యాకేజింగ్ TE, Кавове пакування "Маджонг Лаккі" UK, Pembungkusan Kopi MS, Ngwaahịa Mbugharị: Mbudata Kọfị IG, Kafa u pakovanju SR, Envases de Café GL, Munus Principale: Involucrum Coffeae LA, Ka Hana Nui: Ka Pūʻolo Kope HAW, Kaphe Waqaychana QU, ናይ ቡን መጠቅለሊ TI, Imballaghju di caffè CO, Кофены сав баглаа боодол MN, Kohvipakend ET, કોફી પેકેજિંગ GU, Kafijas iepakojums LV, Ambalaža za kafu BS, بستهبندی قهوه FA, for global reach.
Mahjong Lucky Coffee Packaging Media Articles
Leverage our ready-to-publish articles on Mahjong Lucky Coffee, offered in a range of languages: Russian, Japanese, Portuguese, Chinese (Mandarin), French, Korean, Arabic (Standard), Hindi, German, Spanish, Turkish, Indonesian, Dutch, Italian and English.
Unique Properties
draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Tags
Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology
Mold Injection，Origami
Design Challenge
Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Project Duration
Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow
Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
Research
Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration
Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Overview
Mahjong Lucky Coffee Packaging has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Wenduan Su.
Bronze Recognition
Wenduan Su was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Mahjong Lucky Coffee Packaging.
Wenduan Su Press Releases
Numerous press releases on Wenduan Su and their achievements are at your disposal, inviting press members to use them freely in their coverage. For immediate journalistic use: 1 press releases are available right now.
Wenduan Su's Mahjong Lucky Coffee Wins Bronze at 2025 A' Packaging Design Awards
Shenzhen-based designer Wenduan Su has been honored with a Bronze A' Packaging Design Award for Mahjong Lucky Coffee, a unique coffee packaging concept inspired by Chinese mahjong culture that gamifies the coffee-drinking experience and appeals to a new generation of consumers.
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