Golden Seasons Brick
Tea Trekker Kit for Shenzhen Chushan Design Culture Group Co., Ltd.
This innovative packaging reimagines Pu'er tea rituals through metric poetry: each 4g compressed brick (echoing four seasons phonetically) becomes a drinkable calendar. By translating grams into seasons via homophonic design, the system embeds cultural heritage into modern rituals. Tactile engagement is prioritized: unboxing the belly band mimics unrolling ancient scrolls, with fingerprint friendly edges inviting rediscovery of China's tea legacy.
Download Press Kit № 170644
Download Press Kit № 170644 Tea Trekker Kit for Shenzhen Chushan Design Culture Group Co., Ltd. by Menghao Zeng to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Golden Seasons Brick by Menghao Zeng
Download 1800 Pixels JPEG Image.
Tea Trekker Kit by Menghao Zeng
Download 1800 Pixels JPEG Image.
Menghao Zeng Golden Seasons Brick
Download 1800 Pixels JPEG Image.
Menghao Zeng Tea Trekker Kit
Download 1800 Pixels JPEG Image.
Shenzhen Chushan Design Culture Group Co Ltd Brand Logo
Download 1800 Pixels JPEG Image.
Menghao Zeng Corporate Logo
Download 1800 Pixels JPEG Image.
Unique Properties
Golden Seasons Brick Cultural narratives empower functionality. The name vintage (homophone for "cultural relics" ) embodies temporal depth through three imprints: mountain veins, tea leaves, and fingerprints. The 4g brick (phonetically "Four Seasons" ) is gold-foil sealed as a time capsule. Imperial seal engravings elevate tea brewing into a collectible ritual, redefining Guochao (China's cultural renaissance) tea experiences for modern mobility.
Tags
Modular, Travel-friendly, Tea Brick, Cultural Relic, Imperial Seal, Biophilic, Travel Essentials
Production Technology
Outer Sleeve Antique-textured specialty paper with debossed imperial seals. Gold foil stamps highlight the Vintage brand and tea brick details. Inner Structure Dual-layer drawer box (gold cardstock + eco greyboard) holds 9 gold-foil-wrapped tea bricks per layer. Anti-shock slots prevent breakage during travel. Refillable design reduces packaging waste.
Design Challenge
Vintage resolves the ritual-portability paradox through a threefold symbolic system (mountain/tea/fingerprint textures). We translated imperial seals into tactile geometric patterns, paired with a 4g brick (phonetic "Four Seasons" in Chinese) that bridges nature, tea, and human craft.
Project Duration
Project Timeline: Initiated in Shenzhen, China (September 2024) and delivered as a market-ready packaging system by January 2025
Operation Flow
Ritual Reboot Removing the belly band becomes a ceremonial unboxing act, mirroring Gen-Z's cultural pride in China's heritage. Functional Luxury 18 golden bricks arranged in vault-like precision. 20-second brew ritual balances extravagance and efficiency.
Research
Vintage addresses tea-drinking challenges for mobile youth by reinterpreting Qing emperors’ seal motifs (Qianlong/Yongzheng) into minimalist icons. The 4g brick, phonetically echoing “Four Seasons” in Chinese, is gold-foil wrapped as a cultural time capsule. Its modular system (replaceable FSC-certified trays) enables 20-second brewing anywhere, boosting reorders by 300% while educating sustainable habits through packaging reusability and material circularity.
Inspiration
In fast paced urban life and frequent travel, modern individuals seek moments of respite through natural rituals that soothe the body and mind. Vintage embraces "Tea Accompanies the Seasons," distilling the rich flavor of Yunnan ancient tree Pu-erh and the serene aesthetics of Eastern artifacts into a 4g portable "Four Seasons Gold Brick." The "4g" cleverly symbolizes the seasons, allowing the tea’s aroma to flow with nature’s rhythms, seamlessly integrating into work, home, and travel.
Image Credits
Image : Photographer Vintage Tea Co., Golden Seasons Brick, 2024.
Project Overview
Golden Seasons Brick Tea Trekker Kit has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Menghao Zeng was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Golden Seasons Brick Tea Trekker Kit.
Menghao Zeng Press Releases
Attention press members and journalists: We offer a collection of press releases on Menghao Zeng and their notable work, available for your unrestricted use. Available now: 4 press releases ready for immediate access by journalists.
Menghao Zeng Newsroom
Find inspiration and award-winning creativity within the Menghao Zeng Newsroom.
