Heralbony

Packaging for Paper Parade Inc.

The Heralbony Package was created as branding for an art-life brand that sells art by artists with intellectual disabilities. Based on the brand concept of promoting the works of artists with intellectual disabilities, blue, the symbolic color of World Autism Day, was chosen for the brand color. In addition, one type of blue paper was selected as the brand's official paper out of more than 9,000 types of paper products from Japanese paper makers. By using only that blue paper for all brand tools that customers touch, a consistent worldview was designed.

Download Press Kit № 145156

Download Press Kit № 145156 Packaging for Paper Parade Inc. by Atsushi Morita to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Heralbony by Atsushi Morita

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Packaging by Atsushi Morita

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Atsushi Morita Heralbony

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Atsushi Morita Packaging

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Paper Parade Inc Brand Logo

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Heralbony Packaging Press Releases

Our Heralbony press releases are ready in languages: English, for your convenience.

Heralbony Packaging Media Articles

Our Heralbony articles are prepped and available in these languages: Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard), Italian, French, English, Spanish, Dutch, Portuguese, German, Chinese (Mandarin) and Hindi, ready for your use.

Unique Properties

This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design. In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper. Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.

Tags

Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design

Production Technology

Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags. The brand style was unified by using only foil stamping for the packaging and promotional tools. The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.

Design Challenge

Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper. By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs. This also contributed greatly to the unification of the brand's style.

Project Duration

This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.

Operation Flow

The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.

Research

SMEs have not been able to achieve satisfactory branding due to budget constraints. They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point. They have created an environment where small businesses can take on the challenge of high-quality branding.

Inspiration

Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design. The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open. Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.

Image Credits

Photographer Yusuke Tsuchida, 2019 to 2022.

Project Overview

Heralbony Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Atsushi Morita was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Heralbony Packaging.

Atsushi Morita Press Releases

Attention press members and journalists: We offer a collection of press releases on Atsushi Morita and their notable work, available for your unrestricted use. Immediate access is granted to 3 press releases for all journalists.

Introducing Heralbony: A Unique Art-Life Brand Packaging by Atsushi Morita

Atsushi Morita unveils Heralbony, an art-life brand packaging project, symbolizing World Autism Day with a unique brand paper.

Atsushi Morita Newsroom

Explore Atsushi Morita Newsroom to uncover award-winning design projects and more.