Pagoda

Corporate Identity for 1983Asia

Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983Asia developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.

Download Press Kit № 86954

Download Press Kit № 86954 Corporate Identity for 1983Asia by 1983ASIA to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Pagoda by 1983ASIA

Download 1800 Pixels JPEG Image.

Corporate Identity by 1983ASIA

Download 1800 Pixels JPEG Image.

1983ASIA Pagoda

Download 1800 Pixels JPEG Image.

1983ASIA Corporate Identity

Download 1800 Pixels JPEG Image.

1983ASIA Design Team Photo

Download 1800 Pixels JPEG Image.

1983AsiaBrand Logo

Download 1800 Pixels JPEG Image.

1983ASIA Corporate Logo

Download 1800 Pixels JPEG Image.

Pagoda Corporate Identity Press Releases

Press releases for Pagoda are now accessible in these languages: English.

Pagoda Corporate Identity Media Articles

Ready for your features: articles on Pagoda in various languages, including Italian, German, Japanese, Russian, Chinese (Mandarin), Hindi, French, Portuguese, Turkish, Arabic (Standard), Indonesian, Dutch, Korean, Spanish and English.

Unique Properties

Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.

Tags

Package design, totem, traditional culture, Asian design, fruits

Production Technology

1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.

Design Challenge

The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.

Project Duration

this project finished in end of 2017 in Shenzhen China

Operation Flow

Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.

Research

Chinese symbol and totem research

Inspiration

Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.

Image Credits

1983ASIA

Project Overview

Pagoda Corporate Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

1983ASIA was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Pagoda Corporate Identity.

1983ASIA Press Releases

Attention press members and journalists: We offer a collection of press releases on 1983ASIA and their notable work, available for your unrestricted use. Journalists can access 3 press releases immediately, ready for your use.

Pagoda: A Unique Corporate Identity Design Inspired by Chinese Culture

1983ASIA Unveils Pagoda, a Fruit Industry Enterprise Brand and Mascot, Reflecting the Beauty of Asian Culture

1983ASIA Newsroom

Access 1983ASIA Newsroom for exclusive insights into distinguished design and laureled projects.