Pagoda

Corporate Identity for 1983Asia

Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983Asia developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.

Download Press Kit № 86954

Download Press Kit № 86954 Corporate Identity for 1983Asia by 1983ASIA to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pagoda by 1983ASIA

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Corporate Identity by 1983ASIA

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1983ASIA Pagoda

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1983ASIA Corporate Identity

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1983ASIA Design Team Photo

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1983AsiaBrand Logo

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1983ASIA Corporate Logo

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Pagoda Corporate Identity Press Releases

Press releases for Pagoda are now accessible in these languages: English.

Pagoda Corporate Identity Media Articles

For immediate use: Pagoda articles, available in languages such as Italian, German, Japanese, Russian, Chinese (Mandarin), Hindi, French, Portuguese, Turkish, Arabic (Standard), Indonesian, Dutch, Korean, Spanish and English, to enrich your content.

Unique Properties

Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.

Tags

Package design, totem, traditional culture, Asian design, fruits

Production Technology

1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.

Design Challenge

The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.

Project Duration

this project finished in end of 2017 in Shenzhen China

Operation Flow

Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.

Research

Chinese symbol and totem research

Inspiration

Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.

Image Credits

1983ASIA

Project Overview

Pagoda Corporate Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

1983ASIA was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Pagoda Corporate Identity.

1983ASIA Press Releases

We provide a series of press releases on 1983ASIA that journalists and press members can freely incorporate into their narratives. Press members can now immediately access 3 press releases.

Pagoda: A Unique Corporate Identity Design Inspired by Chinese Culture

1983ASIA Unveils Pagoda, a Fruit Industry Enterprise Brand and Mascot, Reflecting the Beauty of Asian Culture

1983ASIA Newsroom

1983ASIA Newsroom is your gateway to exploring acclaimed design and award-winning works.