The Cairo Citadel

Corporate Identity for Rana Galal

The Cairo Citadel is one of the preeminent places in Egypt; it’s the icon of Cairo. It has different buildings from different eras. Build in 1183 CE, the Citadel was stated by the UNESCO as a part of the world heritage site in Cairo. Rana’s goal was to design and redefine a new identity for the Citadel that captures the spirit of its culture. The branding concept revolves around the idea of showing the contrast within the citadel’s atmosphere, Cairo’s culture and its local citizens and applying this diversity in a challenging, fresh, simple and modern way.

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The Cairo Citadel by Rana Galal

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Corporate Identity by Rana Galal

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Rana Galal The Cairo Citadel

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Rana Galal Corporate Identity

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Rana GalalBrand Logo

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The Cairo Citadel Corporate Identity Press Releases

For The Cairo Citadel, we offer press releases in multiple languages, including: English.

The Cairo Citadel Corporate Identity Media Articles

For immediate use: The Cairo Citadel articles, available in languages such as Hindi, Turkish, Arabic (Standard), German, Spanish, French, Italian, Chinese (Mandarin), English, Korean, Indonesian, Japanese, Russian, Portuguese and Dutch, to enrich your content.

Unique Properties

The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.

Tags

Logo, Branding, Signage system, Typography, Visual Identity

Production Technology

Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.

Design Challenge

Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.

Project Duration

2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.

Operation Flow

It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.

Research

My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.

Inspiration

The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.

Project Overview

The Cairo Citadel Corporate Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Rana Galal.

Iron Recognition

Rana Galal was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work The Cairo Citadel Corporate Identity.

Rana Galal Press Releases

Our press releases on Rana Galal and their work are made freely available for press members looking to add depth to their content. 1 press releases are now available for immediate access by journalists.

The Cairo Citadel: A Modern Corporate Identity Reflecting Ancient Heritage

Rana Galal redefines the Cairo Citadel's visual identity, capturing the contrast within its atmosphere and culture in a fresh, modern way.

Rana Galal Newsroom

Discover outstanding design and award-winning initiatives in the Rana Galal Newsroom.