Postcard Design for Ying Han
The design concept for this typographic postcard series focuses on the interplay of form, composition, and color harmony. Bold typography is paired with complementary hues of orange-yellow and purple-blue to create dynamic visual contrast. This approach enhances legibility while evoking a sense of energy and positivity, transforming each postcard into a vibrant expression of typographic design and visual communication.
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Download Press Kit № 171160 Postcard Design for Ying Han by Ying Han to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The design concept for this typographic postcard series focuses on the interplay of form, composition, and color harmony. Bold typography is paired with complementary hues of orange-yellow and purple-blue to create dynamic visual contrast. This approach enhances legibility while evoking a sense of energy and positivity, transforming each postcard into a vibrant expression of typographic design and visual communication.
Typography, Color, Postcard, Form, Positive energy.
The biggest challenge was balancing bold typography with a limited color palette while ensuring high visual impact in a gym environment. The design needed to evoke energy and motivation without overwhelming the space. Internally, historical and social perspectives on sports branding influenced type choices. Externally, print production constraints required careful material selection for durability. Overcoming these obstacles resulted in a dynamic, high-contrast design that enhances the workout atmosphere.
This Project started in November 2024 in the USA and finished in March 2025.
I was inspired by the raw energy and spontaneity of gym notes: quick, motivational, and goal-driven in gym. I became interested in how typography can amplify this dynamic spirit, using type as a tool to convey positivity, movement, and motivation. Through bold forms, expressive layouts, and rhythmic compositions, I aim to capture the energetic mindset associated with physical activity and personal growth.
Dailies Postcard Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
For design images and photos please credit Ying Han.
Ying Han was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Dailies Postcard Design.
Unlock a treasure trove of award-winning designs by accessing Ying Han Newsroom.
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