Planetarium

Cultural and Creative Merchandise for Beijing Planetarium

This thermos bottle is part of a broader product series that includes stamps, bookmarks, tapes, tote bags and other items. Inspired by astronauts, the designs convey a sense of weightlessness and explore the relationship between humanity and the universe. From a levitating, space themed cup to a tote bag featuring a hand holding an astronaut's lifeline, each product embodies imaginative storytelling. The collection aims to spark public curiosity about the cosmos and promote a rational and thoughtful perspective on humanity's place within it.

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Planetarium by Alan Guo

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Cultural and Creative Merchandise by Alan Guo

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Alan Guo Planetarium

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Alan Guo Cultural and Creative Merchandise

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Beijing PlanetariumBrand Logo

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Unique Properties

This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.

Tags

Planetarium, Cultural and Creative Merchandise, Universe

Production Technology

Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts

Design Challenge

In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products. To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging. Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product. For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.

Project Duration

This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.

Operation Flow

The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.

Research

This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe. To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective. For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space. Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.

Inspiration

This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.

Project Overview

Planetarium Cultural and Creative Merchandise has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Alan Guo.

Silver Recognition

Alan Guo was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Planetarium Cultural and Creative Merchandise.

Alan Guo Newsroom

Dive into Alan Guo Newsroom to explore celebrated designs and projects.