Danquan 168
Cave Aging Premium Liquor for Guangxi Danquan Distillery Co.,Ltd
Danquan 168 Cave Aging Premium Liquor represents a blend of ecological wisdom and technological aesthetics in the Chinese sauce flavored Baijiu sector. Its packaging digitally interprets the karst landscapes of Guangxi through modern craftsmanship, embodying a harmonious return to nature. The bottle draws sleek lines from the stalactite contours, with the glaze capturing the patina of time aged cave maturation. The entire design combines collectible art and living cultural heritage, conveying the brand ethos of Danquan to consumers with each sip.
Download Press Kit № 172426
Download Press Kit № 172426 Cave Aging Premium Liquor for Guangxi Danquan Distillery Co.,Ltd by Chuangyi Packaging Design Co., Ltd. in Chengdu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Danquan 168 by Chuangyi Packaging Design Co Ltd in Chengdu
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Cave Aging Premium Liquor by Chuangyi Packaging Design Co Ltd in Chengdu
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Chuangyi Packaging Design Co Ltd in Chengdu Danquan 168
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Chuangyi Packaging Design Co Ltd in Chengdu Cave Aging Premium Liquor
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Chuangyi Packaging Design Co Ltd in Chengdu Design Team Photo
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Guangxi Danquan Distillery Co LtdBrand Logo
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Unique Properties
This packaging design integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. It is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts and interplay of light and shadow convey the flowing time and craftsmanship.
Tags
Chinese Baijiu Packaging, Cave Aging Aesthetics, Titanium Plating, Miniature Cave Design, Artistic and Collectible value
Production Technology
The bottle is crafted from high borosilicate glass, processed through 3D embossing, with a titanium plated surface that replicates the metallic texture of cave formations. This creates a distinctive style and enhances durability. Specially treated, the glass maintains liquor purity while refracting unique radiance. The environmentally friendly packaging combines traditional craftsmanship with modern printing, embodying a environmental commitment and pursuit of excellence.
Design Challenge
The challenge was transforming rugged cave formations into a refined style for premium liquor. The team employed parametric modeling to convert geological data into decorative patterns, preserving natural textures without literal kitsch. The packaging underwent titanium etching and plating techniques, using laser engraving to create microscopic 3D textures onto the glass bottle with 0.1mm precision. These textures refract light to mimic dynamic subterranean shimmer for a striking visual appeal.
Project Duration
The design and development of this project started in CREATEUNIDEA, in April 2024. It was completed on September 14th, 2024.
Operation Flow
The packaging design creates immersive, multisensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The karst inspired texture, achieved through specialized etching, preserves the raw tactility of the stone while delivering a refined metallic texture. Each touch reveals layered nuances. It is also designed with a collectible value, exuding a unique aesthetic appeal.
Research
The integration of natural elements makes the product more appealing, while communicating the ecological values advocated by the brand. After extensive research in Nandan, Guangxi, the design team discovered how the regional ancient rock formations resonate with the cave aging techniques of Danquan Liquor. By using geological textures for visual expression and cave aging culture as spiritual core, the design bridges geographical heritage, product essence, and modern consumer experience.
Inspiration
The design draws sleek lines from karst caves of Nandan, a wonder shaped by millennia of natural erosion. It contrasts the rough texture of stone walls with the technological luster of titanium metal, creating a visual dialogue between primal and futuristic elements. Bottled liquor flows like underground rivers, while the layered structure of the outer box represents the depth of limestone caves. Metallic gold, black diamond, and violet gold enhance its premium and distinctive identity.
Project Overview
Danquan 168 Cave Aging Premium Liquor has been a Silver winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Chuangyi Packaging Design Co., Ltd. in Chengdu.
Silver Recognition
Chuangyi Packaging Design Co., Ltd. in Chengdu was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Danquan 168 Cave Aging Premium Liquor.
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