Moutai Group's - Taiyuan ZHI Yuanyi by li zuo innovative packing design

Moutai Group's - Taiyuan ZHI Yuanyi

Packing Design for Wendao WD Creativity

Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle, the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09 and traditional auspicious decorations.

li zuo 2020 Professional Silver Press Kit № 86638

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Moutai Group 039 s Taiyuan ZHI by li zuo

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Packing Design by li zuo

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li zuo Moutai Group 039 s Taiyuan ZHI

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

li zuo Packing Design

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Moutai Group's - Taiyuan ZHI Yuanyi Packing Design Press Releases

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Moutai Group's - Taiyuan ZHI Yuanyi Packing Design Media Articles

Explore our ready-to-use articles on Moutai Group's - Taiyuan ZHI Yuanyi, available in multiple languages: Portuguese, Korean, Italian, Japanese, Russian, Chinese (Mandarin), Hindi, French, German, Dutch, Arabic (Standard), Turkish, Indonesian, Spanish and English, for your feature stories.

Unique Properties

Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.

Production Technology

Baked Flowers in Glass Bottles

Design Challenge

Breakthrough the consistent style design of Maotai

Project Duration

The project started in Maotai in April 2017 and completed in Maotai in August 2017.

Research

Breakthrough the consistent style design of Maotai

Inspiration

the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water

Project Overview

Moutai Group's - Taiyuan ZHI Yuanyi Packing Design has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit li zuo.

Silver Recognition

li zuo was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Moutai Group's - Taiyuan ZHI Yuanyi Packing Design.

li zuo Press Releases

Attention press members and journalists: We offer a collection of press releases on li zuo and their notable work, available for your unrestricted use. Press members can now immediately access 3 press releases.

Moutai Group's "Taiyuan ZHI Yuanyi" Wins Silver A' Design Award

Moutai Group's "Taiyuan ZHI Yuanyi" packaging design, created by li zuo, wins Silver A' Design Award in 2020

li zuo Newsroom

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