Moutai Group's - Taiyuan ZHI Yuanyi by li zuo innovative packing design

Moutai Group's - Taiyuan ZHI Yuanyi

Packing Design for Wendao WD Creativity

Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle, the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09 and traditional auspicious decorations.

li zuo 2020 Professional Silver Press Kit № 86638

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Moutai Group 039 s Taiyuan ZHI by li zuo

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Packing Design by li zuo

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li zuo Moutai Group 039 s Taiyuan ZHI

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

li zuo Packing Design

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image Credits Section holds all necessary photo accreditation details.

Moutai Group's - Taiyuan ZHI Yuanyi Packing Design Press Releases

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Moutai Group's - Taiyuan ZHI Yuanyi Packing Design Media Articles

Leverage our ready-to-publish articles on Moutai Group's - Taiyuan ZHI Yuanyi, offered in a range of languages: Portuguese, Korean, Italian, Japanese, Russian, Chinese (Mandarin), Hindi, French, German, Dutch, Arabic (Standard), Turkish, Indonesian, Spanish and English.

Unique Properties

Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.

Production Technology

Baked Flowers in Glass Bottles

Design Challenge

Breakthrough the consistent style design of Maotai

Project Duration

The project started in Maotai in April 2017 and completed in Maotai in August 2017.

Research

Breakthrough the consistent style design of Maotai

Inspiration

the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water

Project Overview

Moutai Group's - Taiyuan ZHI Yuanyi Packing Design has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit li zuo.

Silver Recognition

li zuo was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Moutai Group's - Taiyuan ZHI Yuanyi Packing Design.

li zuo Press Releases

Our press releases on li zuo and their work are made freely available for press members looking to add depth to their content. Available now: 3 press releases ready for immediate access by journalists.

Moutai Group's "Taiyuan ZHI Yuanyi" Wins Silver A' Design Award

Moutai Group's "Taiyuan ZHI Yuanyi" packaging design, created by li zuo, wins Silver A' Design Award in 2020

li zuo Newsroom

li zuo Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 86638. Explore li zuo's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. This is Press Kit / Media Showcase 86638 featuring the Moutai Group's - Taiyuan ZHI Yuanyi. For more in-depth materials, see Newsroom 250078.