Si Te Baijiu
Beverage for SITIR LIQLIOR CO.,LTD
The box is embossed with a treasured flower pattern. The design has a complex and vitality effect. The shape of the label is inspired by the traditional Chinese mascot Ruyi. A traditional seal shape is underneath the label. The idea of using seal shape on the design is inspired by Chinese dragons and the Great Wall. The design transfers an oriental concept. The result of the product design is delicate.
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Si Te Baijiu by Wen Liu
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Beverage by Wen Liu
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Wen Liu Si Te Baijiu
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Wen Liu Beverage
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Wen Liu Design Team Photo
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SITIR LIQLIOR CO LTDBrand Logo
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Si Te Baijiu Beverage Press Releases
For Si Te Baijiu, we offer press releases in multiple languages, including: English.
Si Te Baijiu Beverage Media Articles
Leverage our ready-to-publish articles on Si Te Baijiu, offered in a range of languages: Indonesian, Arabic (Standard), Japanese, Korean, Chinese (Mandarin), Hindi, German, French, Portuguese, Dutch, Russian, Turkish, Italian, Spanish and English.
Unique Properties
The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
Tags
Baijiu, Crafts, Oriental culture, Tradition, Flower
Production Technology
The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
Design Challenge
The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Project Duration
The project started in May 2018 and finished in July 2018 in Shenzhen.
Operation Flow
The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
Research
The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Inspiration
The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
Image Credits
Image #1: Creator Wenliu, Si Te Baijiu, 2018. Image #1: Creator Yong Deng, Si Te Baijiu, 2018. Image #1: Creator Weijie Kang, Si Te Baijiu, 2018. Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.
Project Overview
Si Te Baijiu Beverage has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Wen Liu was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Si Te Baijiu Beverage.
Wen Liu Press Releases
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Si Te Baijiu Wins Silver A' Design Award for Packaging Design Excellence
Wen Liu's Si Te Baijiu, a Modern Expression of Chinese Culture, Receives Silver A' Design Award
Wen Liu Newsroom
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