Songhua River Rice
Rice Package for SOURCEAGE
Songhua River Rice, is a high-end rice product under SOURCEAGE Food Group. As the traditional Chinese festival - the Spring Festival approaching, they design through a beautifully packaged rice product as gifts to customers of the Spring Festival gifts, so the overall design needs to echo the festive atmosphere of the Spring Festival, highlighting the traditional Chinese cultural elements and auspicious good meaning.
Download Press Kit № 89941
Download Press Kit № 89941 Rice Package for SOURCEAGE by 33 and Branding to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Songhua River by 33 and Branding
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Rice Package by 33 and Branding
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33 and Branding Songhua River
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33 and Branding Rice Package
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33 and Branding Interview
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Songhua River Rice Rice Package Press Releases
Press releases tailored for Songhua River Rice are available in the languages: English.
Songhua River Rice Rice Package Translations
Translations of Songhua River Rice are ready for you in an array of languages: Rice Package EN, Ryspakket AF, Paketa E Orizit SQ, የሩዝ ጥቅል AM, عبوة الأرز AR, Բրնձի Փաթեթը HY, Düyü Paketi AZ, Arroz Pakete EU, Пакет Рысу BE, রাইস প্যাকেজ BN, Paket Riže BS, Пакет Ориз BG, ဆန်အထုပ် MY, El Paquet D’Arròs CA, Phukusi La Mpunga NY, 大米包装 ZH, U Pacchettu Di U Risu CO, Paket Riže HR, Balení Rýže CS, Rispakke DA, Rijstpakket NL, Rizpakaĵo EO, Riisipakend ET, Riisipakkaus FI, L'emballage De Riz FR, O Paquete De Arroz GL, ბრინჯის პაკეტი KA, Reisverpackung DE, Η Συσκευασία Ρυζιού EL, ચોખા પેકેજ GU, Pake Diri HT, Kunshin Shinkafa HA, אריזת אורז HE, चावल पैकेज HI, A Rizscsomagolás HU, Paket Beras ID, Pacáiste Ríse GA, Ngwunye Osikapa IG, Hrísgrjónapakkning IS, Il Pacchetto Di Riso IT, 米のパッケージ JA, Paket Beras JV, ಅಕ್ಕಿ ಪ್ಯಾಕೇಜ್ KN, Күріш Пакеті KK, កញ្ចប់អង្ករ KM, Ipaki Yumuceri RW, Күрүч Пакети KY, 쌀 패키지 KO, Pakêta Berbajar KU, Rice Sarcina LA, Reisepack LB, ການຫຸ້ມຫໍ່ເຂົ້າ LO, Ryžių Pakuotė LT, Rīsu Iepakojums LV, Пакет Ориз MK, Karazana Fonosana Ny Fonosana Vary MG, Bungkusan Beras MS, അരി പാക്കേജ് ML, Pakkett Tar-Ross MT, He Toenga Kiki MI, तांदूळ पॅकेज MR, Будааны Багц MN, चामल प्याकेज NE, Rispakke NO, ଚାଉଳ ପ୍ୟାକେଜ୍ OR, ਚਾਵਲ ਪੈਕੇਜ PA, بسته بندی برنج FA, Opakowanie Ryżu PL, د وریجو بسته PS, Pacote De Arroz PT, Pachetul De Orez RO, Упаковка Для Риса RU, چانورن جو پيڪيج SD, Araisa Afifi SM, Паковање Риже SR, Tha Pasgan Rus GD, Mupunga SN, සහල් පැකේජය SI, Balenie Ryže SK, Rižev Paket SL, Xirmooyinka Bariiska SO, Sephutheloana Sa Raese ST, El Paquete De Arroz ES, Paket Béas SU, Kifurushi Cha Mchele SW, Rispaket SV, அரிசி தொகுப்பு TA, బియ్యం ప్యాకేజీ TE, Бастаи Биринҷ TG, แพ็คเกจข้าว TH, Tüwi Bukjasy TK, Ang Pakete Ng Bigas TL, Pirinç Ambalajı TR, Дөге Пакеты TT, گۈرۈچ ئورالمىسى ئورالمىنىڭ UG, Упаковка Рису UK, چاول پیکیج UR, Guruch Paketi UZ, Gạo Gói VI, Pecyn Reis CY, Reispakket FY, Iphakheji Yerayisi XH, רייַז פּאַקקאַגינג YI, Package Iresi YO, Iphakheji Yelayisi ZU, 大米包裝 ZY, Ang Pakete Sa Bugas CEB, Ka Laiki Aeeaaoa HAW, Pob Mov Pob HMN, expanding accessibility.
Songhua River Rice Rice Package Media Articles
Explore our ready-to-use articles on Songhua River Rice, available in multiple languages: Spanish, English, Korean, Chinese (Mandarin), Hindi, Portuguese, Turkish, Arabic (Standard), Italian, Indonesian, German, French, Dutch, Japanese and Russian, for your feature stories.
Unique Properties
The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Tags
Package，China，Rice，Food，Festival，Cultural
Production Technology
The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Design Challenge
Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Project Duration
The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Operation Flow
By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Research
This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspiration
Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Image Credits
Main Image: Photographer Jing Xu, Songhua River, 2019. Image #1: Photographer Jing Xu, Songhua River, 2019. Image #2: Photographer Jing Xu, Songhua River, 2019. Image #3: Photographer Jing Xu, Songhua River, 2019. Image #4: Photographer Jing Xu, Songhua River, 2019.
Project Overview
Songhua River Rice Rice Package has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
33 and Branding was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Songhua River Rice Rice Package.
33 and Branding Press Releases
Discover 33 and Branding's journey through our press releases, available for all press members and journalists to use without restrictions. 2 press releases are now available for immediate access by journalists.
Songhua River Rice Package Design Wins Silver A' Design Award
33 and Branding's Songhua River Rice package design, inspired by the Koi fish, wins Silver A' Design Award
33 and Branding Newsroom
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