Rice Package
Songhua River Rice

Rice Package for SOURCEAGE

Songhua River Rice, is a high-end rice product under SOURCEAGE Food Group. As the traditional Chinese festival - the Spring Festival approaching, they design through a beautifully packaged rice product as gifts to customers of the Spring Festival gifts, so the overall design needs to echo the festive atmosphere of the Spring Festival, highlighting the traditional Chinese cultural elements and auspicious good meaning.

33 and Branding 2020 Agency Silver Press Kit № 89941

Download Press Kit № 89941

Download Press Kit № 89941 Rice Package for SOURCEAGE by 33 and Branding to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Songhua River by 33 and Branding
Songhua River by 33 and Branding

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Rice Package by 33 and Branding
Rice Package by 33 and Branding

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For photo credit information, refer to the Image Credits Section.

33 and Branding Songhua River
33 and Branding Songhua River

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

33 and Branding Rice Package
33 and Branding Rice Package

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

33 and Branding Design Team Photo
33 and Branding Design Team Photo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

SOURCEAGEBrand Logo
SOURCEAGEBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Design Interviews
33 and Branding Interview

Journalist Exclusive: A detailed interview with 33 and Branding, around 625 words, is ready for you to use in your coverage, free of charge. Access it today. Access 33 and Branding Interview Now.


Design Newswire
Songhua River Rice Rice Package Press Releases

Press releases tailored for Songhua River Rice are available in the languages: English.


Language Icon
Songhua River Rice Rice Package Translations

Delighted to offer translations for Songhua River Rice projects in a variety of languages: Ryspakket AF, Paketa E Orizit SQ, የሩዝ ጥቅል AM, عبوة الأرز AR, Բրնձի Փաթեթը HY, Düyü Paketi AZ, Arroz Pakete EU, Пакет Рысу BE, রাইস প্যাকেজ BN, Paket Riže BS, Пакет Ориз BG, ဆန်အထုပ် MY, El Paquet D’Arròs CA, Phukusi La Mpunga NY, 大米包装 ZH, U Pacchettu Di U Risu CO, Paket Riže HR, Balení Rýže CS, Rispakke DA, Rijstpakket NL, Rizpakaĵo EO, Riisipakend ET, Riisipakkaus FI, L'emballage De Riz FR, O Paquete De Arroz GL, ბრინჯის პაკეტი KA, Reisverpackung DE, Η Συσκευασία Ρυζιού EL, ચોખા પેકેજ GU, Pake Diri HT, Kunshin Shinkafa HA, אריזת אורז HE, चावल पैकेज HI, A Rizscsomagolás HU, Paket Beras ID, Pacáiste Ríse GA, Ngwunye Osikapa IG, Hrísgrjónapakkning IS, Il Pacchetto Di Riso IT, 米のパッケージ JA, Paket Beras JV, ಅಕ್ಕಿ ಪ್ಯಾಕೇಜ್ KN, Күріш Пакеті KK, កញ្ចប់អង្ករ KM, Ipaki Yumuceri RW, Күрүч Пакети KY, 쌀 패키지 KO, Pakêta Berbajar KU, Rice Sarcina LA, Reisepack LB, ການຫຸ້ມຫໍ່ເຂົ້າ LO, Ryžių Pakuotė LT, Rīsu Iepakojums LV, Пакет Ориз MK, Karazana Fonosana Ny Fonosana Vary MG, Bungkusan Beras MS, അരി പാക്കേജ് ML, Pakkett Tar-Ross MT, He Toenga Kiki MI, तांदूळ पॅकेज MR, Будааны Багц MN, चामल प्याकेज NE, Rispakke NO, ଚାଉଳ ପ୍ୟାକେଜ୍ OR, ਚਾਵਲ ਪੈਕੇਜ PA, بسته بندی برنج FA, Opakowanie Ryżu PL, د وریجو بسته PS, Pacote De Arroz PT, Pachetul De Orez RO, Упаковка Для Риса RU, چانورن جو پيڪيج SD, Araisa Afifi SM, Паковање Риже SR, Tha Pasgan Rus GD, Mupunga SN, සහල් පැකේජය SI, Balenie Ryže SK, Rižev Paket SL, Xirmooyinka Bariiska SO, Sephutheloana Sa Raese ST, El Paquete De Arroz ES, Paket Béas SU, Kifurushi Cha Mchele SW, Rispaket SV, அரிசி தொகுப்பு TA, బియ్యం ప్యాకేజీ TE, Бастаи Биринҷ TG, แพ็คเกจข้าว TH, Tüwi Bukjasy TK, Ang Pakete Ng Bigas TL, Pirinç Ambalajı TR, Дөге Пакеты TT, گۈرۈچ ئورالمىسى ئورالمىنىڭ UG, Упаковка Рису UK, چاول پیکیج UR, Guruch Paketi UZ, Gạo Gói VI, Pecyn Reis CY, Reispakket FY, Iphakheji Yerayisi XH, רייַז פּאַקקאַגינג YI, Package Iresi YO, Iphakheji Yelayisi ZU, 大米包裝 ZY, Ang Pakete Sa Bugas CEB, Ka Laiki Aeeaaoa HAW, Pob Mov Pob HMN, Rice Package EN.


Press Kit
Songhua River Rice Rice Package Media Articles

For immediate use: Songhua River Rice articles, available in languages such as Spanish, English, Korean, Chinese (Mandarin), Hindi, Portuguese, Turkish, Arabic (Standard), Italian, Indonesian, German, French, Dutch, Japanese and Russian, to enrich your content.


Unique Properties

The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere,display the traditional Chinese culture elements, and spread the good moral.

Tags

Package,China,Rice,Food,Festival,Cultural

Production Technology

The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.

Design Challenge

Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.

Project Duration

The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.

Operation Flow

By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.

Research

This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.

Inspiration

Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.

Image Credits

Main Image: Photographer Jing Xu, Songhua River, 2019. Image #1: Photographer Jing Xu, Songhua River, 2019. Image #2: Photographer Jing Xu, Songhua River, 2019. Image #3: Photographer Jing Xu, Songhua River, 2019. Image #4: Photographer Jing Xu, Songhua River, 2019.

Project Overview

Songhua River Rice Rice Package has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

33 and Branding Design Team Photo Award Logo
Silver Recognition

33 and Branding was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Songhua River Rice Rice Package.

DesignPRWire
33 and Branding Press Releases

We provide a series of press releases on 33 and Branding that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 2 press releases are available right now.


Songhua River Rice Package Design Wins Silver A' Design Award

33 and Branding's Songhua River Rice package design, inspired by the Koi fish, wins Silver A' Design Award


33 and Branding Design Team Photo
33 and Branding Newsroom

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