Borboleta

Brand System for BALKO ARGENTINA S.A.

A new logotype for the two Grupo Dislub Equador existing gas stations networks: Dislub energia, based in the northeastern region of Brazil and Equador energia, in the Northern region of the Amazonas. Both companies worked independently one of the other but now after the rebranding both shows an identical image in a way that the consumers starts to perceive them as one, that was the main objective for the redesigning. An implicit symbolism, representative colors, a new typeface and organic shapes were the main elements chosen for this brand redesign.

Download Press Kit № 91454

Download Press Kit № 91454 Brand System for BALKO ARGENTINA S.A. by Juan Eugenio Mallo Camera to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Borboleta by Juan Eugenio Mallo Camera

Download 1800 Pixels JPEG Image.

Brand System by Juan Eugenio Mallo Camera

Download 1800 Pixels JPEG Image.

Juan Eugenio Mallo Camera Borboleta

Download 1800 Pixels JPEG Image.

Juan Eugenio Mallo Camera Brand System

Download 1800 Pixels JPEG Image.

BALKO ARGENTINA S A Brand Logo

Download 1800 Pixels JPEG Image.

Borboleta Brand System Press Releases

For Borboleta, we offer press releases in multiple languages, including: English.

Borboleta Brand System Media Articles

Leverage our ready-to-publish articles on Borboleta, offered in a range of languages: English, Spanish, Korean, Portuguese, Italian, German, French, Japanese, Russian, Hindi, Turkish, Arabic (Standard), Chinese (Mandarin), Indonesian and Dutch.

Unique Properties

The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.

Tags

Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol

Production Technology

The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.

Design Challenge

The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.

Project Duration

The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.

Operation Flow

By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.

Research

The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.

Inspiration

The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.

Project Overview

Borboleta Brand System has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Juan Eugenio Mallo Camera.

Silver Recognition

Juan Eugenio Mallo Camera was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Borboleta Brand System.

Juan Eugenio Mallo Camera Press Releases

Numerous press releases on Juan Eugenio Mallo Camera and their achievements are at your disposal, inviting press members to use them freely in their coverage. For immediate journalistic use: 2 press releases are available right now.

Borboleta: A Symbol of Transformation and Unity for Dislub and Equador Gas Stations

Award-winning designer Juan Eugenio Mallo Camera creates a new brand system to unify two independent gas station networks in Brazil, representing transformation, hope, and renewal.

Juan Eugenio Mallo Camera Newsroom

Access Juan Eugenio Mallo Camera Newsroom to delve into the world of top-tier design and accolades.