Winetime Seafood
Packaging for SOT B&D
The packaging design for the Winetime Seafood series should demonstrate the freshness and reliability of the product, should differ it favorably from competitors, be harmonious and understandable. The colors used (blue, white and orange) create a contrast, emphasize important elements and reflect brand positioning. The single unique concept developed distinguishes the series from other manufacturers. The strategy of visual information made it possible to identify the product variety of the series, and the usage of illustrations instead of photos made the packaging more interesting.
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Winetime Seafood by Olha Takhtarova
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Packaging by Olha Takhtarova
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Olha Takhtarova Winetime Seafood
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Olha Takhtarova Packaging
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Olha Takhtarova Designer Portrait Photo
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SOT B amp DBrand Logo
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Olha Takhtarova Interview
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Winetime Seafood Packaging Press Releases
Our Winetime Seafood press releases are ready in languages: English, for your convenience.
Winetime Seafood Packaging Translations
Excited to make Winetime Seafood accessible in many languages through our translations: Упаковка RU, Тара UK, Verpakking AF, Paketim SQ, ማሸግ የታሸገ AM, العبوة AR, Փաթեթավորում HY, Qablaşdırma AZ, Pakete EU, Ўпакоўка BE, প্যাকেজিং BN, Ambalaža BS, Опаковки BG, ထုပ်ပိုး MY, El Packaging CA, Ma Cd NY, 包装 ZH, Imballaggio CO, Ambalaža HR, Obal CS, Emballage DA, Verpakking NL, Pakaĵo EO, Pakend ET, Pakkaus FI, Emballage FR, A Embalaxe GL, შეფუთვა KA, Verpackung DE, Συσκευασία EL, પેકેજિંગ GU, Anbalaj HT, Marufi HA, אריזה HE, पैकेजिंग HI, Csomagolás HU, Kemasan ID, Pacáistiú GA, Nkwakọ IG, Umbúðir IS, Confezione IT, パッケージング JA, Kemasan JV, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Орау KK, វេចខ្ចប់ KM, Gupakira RW, Таңгактоо KY, 포장 KO, Pakkirin KU, Packaging LA, Verpakung LB, ການຫຸ້ມຫໍ່ LO, Pakuotė LT, Iepakojums LV, Пакување MK, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, Ippakkjar MT, He Toka Kapi MI, पॅकेजिंग MR, Сав Баглаа Боодол MN, प्याकेजि प्याकेजिंग NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, ਪੈਕੇਿਜੰਗ ਪੈਕਜ PA, بسته بندی FA, Opakowanie PL, بسته بندي PS, Embalagem PT, Ambalajul RO, پيڪنگ SD, Afifiina SM, Амбалажа SR, Pacaidh A GD, Kurongedza SN, ඇසුරුම්කරණය SI, Obal SK, Embalaža SL, Baakada SO, Ho Paka ST, El Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, பேக்கேஜிங் TA, ప్యాకేజింగ్ TE, Бастабандӣ TG, บรรจุภัณฑ์ TH, Gaplamak Gaplamanyň TK, Packaging TL, Ambalaj TR, Төрү TT, ئورالما UG, پیکیجنگ UR, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakisha XH, פּאַקקאַגינג YI, Apoti YO, Ukufakwa ZU, 包裝 ZY, Ang Baso CEB, ʻo Ka ʻōwili HAW, Ntim HMN, Packaging EN.
Winetime Seafood Packaging Media Articles
We provide articles ready for publication on Winetime Seafood, offered in several languages: Italian, German, French, Portuguese, Dutch, Korean, Japanese, Russian, Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin), Hindi, English and Spanish.
Unique Properties
The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice. All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Tags
seafood, fish, frozen food, packaging, branding
Production Technology
The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used. The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Design Challenge
The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Project Duration
Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Operation Flow
In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Research
The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiration
Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Image Credits
Imagines №1-5 are used images www.shutterstock.com www.freepik.com
Project Overview
Winetime Seafood Packaging has been a Platinum winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
Olha Takhtarova was recognized with the coveted Platinum A' Design Award in 2020, a testament to excellence of their work Winetime Seafood Packaging.
Olha Takhtarova Press Releases
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Introducing Winetime Seafood: A New Series of Innovative Seafood Packaging
Olha Takhtarova's Winetime Seafood packaging series combines functionality and style to revolutionize the seafood industry
Olha Takhtarova Newsroom
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